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Our thoughts + industry insights
Setting your Google campaigns up for success
"The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are identified." It’s...
Is Google Tag Manager part of your digital toolbelt?
We know reporting can be a challenge, especially when it comes to proving ROI to your C-Suite executives. Adding tools like Google Tag Manager (GTM) to your toolbelt can help you bridge the gap. Building your digital toolbelt In the world of digital marketing, we fall...
Are you content with your content?
For good reason, and this year, more than ever, content really is king. Are you curious why it’s on the priority list for the marketers we surveyed? Because it now needs to be a high priority for any internal marketing team’s resource management plan. Not every team...
The new marketing model: Do more with less
The measures of success for marketers have finally become much clearer. Or have they? Although the science of marketing has opened new avenues for measurement, an SSDM exclusive survey shows that marketing leaders are still conflicted about goals and results....
SSDM Named One of Metro Detroit’s Brightest and Best for Second Year
SSDM is excited to keep “Metro Detroit’s Best and Brightest” on its roster of accolades. SSDM is on a winning streak! For the second year in a row, SSDM has been named one of Metropolitan Detroit’s Best and Brightest Companies to Work For®, presented by...
From symphony to synchrony
The nexus of technology and creativity is the sweet spot for SSDM creative director and partner, Michael J. Taylor II. Creative problem solving In an earlier career iteration, as a music producer and recording engineer, I came to appreciate the blending of technology...
Creating content guidelines
Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content...
SSDM Named to Financial Times 500 Fastest Growing in America
SSDM is most often recognized for its highly successful client campaigns, and now is being equally honored for its financial stability. Strength in numbers SSDM has ranked at #309 on the Financial Times list of the 500 Fastest Growing Companies in America....
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