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B2B salespeople and the end of an era

B2B salespeople and the end of an era

It’s the end of an era for sales folks. Roaring into a new year, and a new consumer environment, B2B salespeople are finding themselves in some very unfamiliar territory. Over the last 13 years in B2B sales, we’ve had the opportunity to witness some pretty exciting...
You’re Getting “Blockbustered”

You’re Getting “Blockbustered”

“My prediction is that over the next 10 years, we are going to continue to see countless industries change in ways most cannot imagine. Burger King getting into the vegan game, Amazon flying packages to our doorstep and homes being built in 2 weeks instead of 12...
Top 10 ways to get your marketing budget increased

Top 10 ways to get your marketing budget increased

So, your marketing budget is getting cut… To be clear, the budget cut is really just your organization decreasing investment on activities they can not track. Considering your current marketing and sales activities, perhaps it’s not all that surprising. Here are...
The Customer Journey: Then and Now

The Customer Journey: Then and Now

The consumer voice has undergone monumental shifts over the past few decades, and most businesses aren’t following suit. To understand what the customer journey looks like today, we need to take a look at what it looked like in the past. Here’s a look at how the...

SMX West Digest

Absolutely worth every dime. What I found most surprising is the size of this industry is still very small. I’d say about 30 percent represented an organization that wanted to learn more about digital marketing and 70 percent were representing an agency. I can...

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