Press Releases + Articles

For media inquiries contact: Laura Oliveto
E: laura@ssdm.co
P: 248.993.0229

Marketing resource management: four key elements to consider

Jul 28, 2020

Doing more with less is a strategy that wins every time. How can you do it all without actually doing it all? What’s the best way to evaluate your options and determine the optimal solution for your current situation?

Why is the CMO position a short-term gig?

Jun 18, 2020

"Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference." Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...

Systems thinking can change everything

Apr 29, 2020

The art of leading a team has often been referred to as “herding cats,” which is as funny as it is apt. I know it’s a cliche, but quite often I do feel that the job of a project manager is to herd cats. However, I like cats and I’ve found that herding them...

Turning global communications around on a dime

Apr 22, 2020

SSDM had an opportunity to interview Tony Sapienza, Head of Communications North America for ZF, the third-largest automotive tier-one manufacturer, to discuss how the COVID-19 pandemic has altered their communications efforts. ZF has a global workforce of...

This is not your father’s agency business model

Apr 21, 2020

"The advertising agency business model has morphed into a much more equitable and transparent one."Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single placement, including...

Marketing Beyond the Cookie

Mar 30, 2020

"It’s no secret – as Google goes, so goes much of the online community. So when Google recently confirmed the death of third-party cookies (which have been on life support for the last 12-18 months), it’s no wonder marketing leaders were left panicked and...

No Time to Waste

Mar 27, 2020

Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but definitely communicate. This is no time to be quiet. Certainty amidst the chaos I was talking to a friend recently and...

Celebrating National Reading Month

Mar 25, 2020

"I do believe something very magical can happen when you read a book.” ~ J. K. Rowling Everyone at SSDM takes pride in relentless improvement, whether it relates to work, side projects or the pursuit of happiness. We came together to create a list of...

Spring Forward

Mar 23, 2020

5 Spring Cleaning Tips Now that we’re back in the groove after the Daylight Savings Time adjustment, it’s time to check your home’s detector batteries, reset your manual watches and double-check your website technologies for smooth sailing this summer. Tip #1:...