Press Releases + Articles

For media inquiries contact: Laura Oliveto
E: laura@ssdm.co
P: 248.993.0229

Writing an agency RFP? Here’s what you need to know

Mar 31, 2021

Developing a Request for Proposal for agency services can be elaborate. We have detailed some tips below to make the experience more pleasant.

How do you stack up?

Mar 26, 2021

Digital marketing is all about getting your message on the right channel, in front of the right people, and at the right time in the customer journey. If your efforts pay off, however, depends on how they stack up to your competitors. Taking the first step It all...

5 modern-day black pioneers in martech

Feb 25, 2021

For many, Black History Month is a time to recognize and acknowledge the accomplishments of black Americans who have contributed to our nation -- back in the day. But the real opportunity to realize this ongoing impact lies in the extraordinary work being...

It was inevitable

Feb 19, 2021

Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad...

B2B salespeople and the end of an era

Feb 8, 2021

It’s the end of an era for sales folks. Roaring into a new year, and a new consumer environment, B2B salespeople are finding themselves in some very unfamiliar territory. Over the last 13 years in B2B sales, we’ve had the opportunity to witness some pretty exciting...

Agility is a by-product of good team dynamics

Jan 26, 2021

Balance task allocations for team harmony and agilityAmong the plethora of challenges marketers faced in 2020, internal team composition and deployment was high on the list, at 42.9%. When COVID hit, marketing managers had to re-evaluate their workload to absorb the...

Setting your Google campaigns up for success

Jan 25, 2021

"The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are identified." It’s...

Is Google Tag Manager part of your digital toolbelt?

Dec 30, 2020

We know reporting can be a challenge, especially when it comes to proving ROI to your C-Suite executives. Adding tools like Google Tag Manager (GTM) to your toolbelt can help you bridge the gap. Building your digital toolbelt In the world of digital marketing, we fall...

Are you content with your content?

Dec 15, 2020

For good reason, and this year, more than ever, content really is king. Are you curious why it’s on the priority list for the marketers we surveyed? Because it now needs to be a high priority for any internal marketing team’s resource management plan. Not every team...

The new marketing model: Do more with less

Nov 30, 2020

The measures of success for marketers have finally become much clearer. Or have they? Although the science of marketing has opened new avenues for measurement, an SSDM exclusive survey shows that marketing leaders are still conflicted about goals and results....