Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
Ep. 43: Industry experts talk about occupancy
What do you do when you need more clients? Hear from industry experts on their thoughts on occupancy and capacity. This two minute video will fill in the gaps on how to reach higher...
Ep. 42: Why are prospects so hard to find?
We are at the beginning of the Silver Tsunami. With waves of baby boomers aging, why does it seem like prospects are still hard to find? This is the first video of an ongoing series that answers that question and provides a plan to help in your sales and marketing...
Ep. 41: Determine your Marketing Budget
One of the most frequently asked questions we get is how much should companies spend on marketing. However, there are a variety of ways to determine budget. To start, you have to pose the question, what does it cost me to be at less than full capacity? Tune in below...
Ep. 40: Finding “hot” prospects through location marketing
Would you like to find prospects who have toured your local competition or potential employees that are already committed to serving the needs of older adults? You can through location...
Ep. 39: Finding “hot” prospects through social
Utilizing the various targeting options on social media is a very effective option to find “hot” prospects. Demographics, location and lifestyle are some of those options to find prospects who are interested in senior...
SSDM Wins Two Interactive Marketing Awards Including Best Small Interactive Marketing Agency
Troy, Mich — March 19, 2019 — SSDM, a nationally recognized digital marketing agency, has won two out of the three awards for which it was shortlisted in the annual Interactive Marketing Awards (IMA) competition. This is the second year in a row that SSDM...
Ep. 38: Finding “hot” prospects through search
Finding the right prospects is as important as ever and targeting those prospects by demographic and user location is no longer enough. Marketers have to cater to potential customers in all different phases of the funnel. With that being said, there is no better way...
Creating goal-focused content for social media
From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there is a wrong...
Ep. 37: Not everyone is your prospect
Find prospects interested in you While it’s never something one would like to hear, it’s hard to accept that not everyone is your prospect. Yes, you can surely find people in your target demographic and ideal location but pinpointing audiences that are interested...
SSDM Wins the Killer Content Award
TROY, Mich. – SSDM (formerly SS Digital Media) has won a Killer Content Award in the category “Agency Partnership,” for its social-media campaign for Bosch US during the 2018 Consumer Electronics Show. This is the first time the agency has taken home the...
