Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
Marketing Beyond the Cookie
“It’s no secret – as Google goes, so goes much of the online community. So when Google recently confirmed the death of third-party cookies (which have been on life support for the last 12-18 months), it’s no wonder marketing leaders were left panicked and...
No Time to Waste
Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but definitely communicate. This is no time to be quiet. Certainty amidst the chaos I was talking to a friend recently and asked how her 92-year-old...
Celebrating National Reading Month
“I do believe something very magical can happen when you read a book.” ~ J. K. Rowling Everyone at SSDM takes pride in relentless improvement, whether it relates to work, side projects or the pursuit of happiness. We came together to create a list of SSDM’s...
Spring Forward
5 Spring Cleaning Tips Now that we’re back in the groove after the Daylight Savings Time adjustment, it’s time to check your home’s detector batteries, reset your manual watches and double-check your website technologies for smooth sailing this summer. Tip #1:...
Demand gen does not equal lead gen: here’s the difference
It helps to know the end-goal. Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.” Aligning expectations From an agency standpoint,...
AI Enables Pattern Recognition, The Foundation of Behavioral Marketing
““We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.” ~ William Gibson (“cyberpunk” and speculative fiction writer) Curves ahead. Remain alert I think a lot...
Exactly What is the Difference Between a Branding Agency and a Digital Agency?
Like everything else these days, advertising continues to evolve … rapidly. And well it should. After all, this is the 21st century and it would be a shame to waste all that excellent data everyone’s out there collecting. <nudge, wink> Once upon a time, in the...
You’re Getting “Blockbustered”
“My prediction is that over the next 10 years, we are going to continue to see countless industries change in ways most cannot imagine. Burger King getting into the vegan game, Amazon flying packages to our doorstep and homes being built in 2 weeks instead of 12...
Top 10 ways to get your marketing budget increased
So, your marketing budget is getting cut… To be clear, the budget cut is really just your organization decreasing investment on activities they can not track. Considering your current marketing and sales activities, perhaps it’s not all that surprising. Here are...
Employee Highlight: Garry
Sales and marketing success starts with a solid understanding of the client and their needs. Garry Cole can easily understand digital marketing clients and their requirements, as he was an SSDM client before joining the team here. However, Garry is no stranger to the...
