Feel like you’ve been wasting your time and energy attempting to market your business on Facebook? Don’t stress. Here are a few reasons why your current Facebook marketing efforts may not be producing results.

You Don’t Have a Strategy

Successful marketing on Facebook, or any other social media platform for that matter, requires a detailed plan. Before you can expect to see results, sit down and map out your end goals, along with the strategies or tactics it will take to achieve them. This should include audience research, specific types of content and a thorough look at your current social efforts.

There’s No Call To Action

How will users know what to do if you don’t tell them? This can be resolved by providing your followers with a direct call to action. Whether you’re asking them to give you a call, download a pdf or schedule an appointment, include this action throughout your pages and posts.

You’re Not Targeting Your Audience

Social media gives the illusion that it can reach anyone and everyone. While this “spray and hope for the best” approach is technically possible, it is not exactly wise. Think about who is actively engaging with your Facebook content. This information will help you create more specific and interesting content targeted to who you’re trying to reach, resulting in higher conversions.

You’re Not Engaging

The 24/7 world of social media means users are always engaged. The question is, are you? It is highly important to be tuned in to your social media at all times, or the very least multiple times a day. Questions, comments, messages and any other user interactions on your page should be answered within hours of original posting. This tells users you’re listening and you care about what they have to say.

This doesn’t just apply to questions and positive reinforcement. Even if a user leaves a negative response, it is key to reply. A simple acknowledgement or explanation can go a long way in the eyes of a customer.

You’re Not Watching the Competition

Pay close attention to what your top competitors are doing with their Facebook marketing. If they’re successful, see how you can repurpose their strategy to fit your needs. If they’re not, try to figure out why. Doing this can help you avoid repeating their unsuccessful efforts.

Successful Facebook marketing isn’t easy. However, if you take your time, do your research and continue to experiment and improve, the possibilities are endless.