Content Marketing
Content is the bridge between awareness and conversion. Whether it’s a compelling blog post, an insightful whitepaper, or an engaging video, strategic content marketing builds trust and nurtures leads. We’ll help you create and distribute content that resonates, educates, and drives meaningful action.
From Inquiry to Conversion: A B2B Email Marketing Blueprint
In the B2B arena, decision-making often unfolds over months rather than days. The typical sales cycle can span anywhere from 3 to 12 months. Without consistent communication during this time, prospects may lose interest and turn to competitors. A robust email...
How to Create Social Media Graphics That Engage Seniors + Their Families
Social media is a powerful tool for engaging families and prospects, but not all content captures attention equally. Posts that include images receive 2.3 times more engagement than text-only updates. If your social media graphics look outdated or uninspiring,...
Why Video Marketing is a Must-Have for Senior Living Communities
Video content is one of the most powerful tools in digital marketing, with engagement levels 12x higher than text and images combined. Senior living communities that fail to integrate video into their marketing strategy risk losing engagement, trust, and potential...
The Senior Living Brochure Blueprint: How to Design High-Converting Print & Digital Guides
With 80% of senior living prospects downloading a brochure or requesting printed materials before scheduling a tour, your community’s brochure is a critical marketing tool. However, if your materials are bland, generic, or outdated, they won’t inspire action. A...
The Power of Visual Storytelling: How Creative Assets Boost Senior Living Move-Ins
With 90% of the information processed by the brain being visual, high-quality creative assets are essential for engaging families searching for senior living options. If your marketing materials rely heavily on text or outdated visuals, you risk losing potential...
The email marketing funnel: A beginner’s guide
In the marketing toolbox, email is the golden hammer. In the right hands, email is the single most powerful tool for nurturing high-quality sales leads and increasing revenue. The dark truth about email marketing Yes, email is still relevant — and well worth your...
The do’s and don’ts of social media for your business
Social media content should always provide your audience with value. Even if that’s just a quick laugh, make sure all of your posts have a purpose. In today’s competitive marketplace, the impact of social media on business can’t be denied. Creating social media...
Are you content with your content?
For good reason, and this year, more than ever, content really is king. Are you curious why it’s on the priority list for the marketers we surveyed? Because it now needs to be a high priority for any internal marketing team’s resource management plan. Not every team...
Creating content guidelines
Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content guidelines. Building...
How to Increase Engagement at Your Next Virtual Event
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or industry summit gone virtual? Are those personalized experiences gone too? Well, yes and no. Till we meet again Just like most of you, we sincerely hoped that...
