Business, Senior Marketing
We are at the beginning of the Silver Tsunami. With waves of baby boomers aging, why does it seem like prospects are still hard to find? This is the first video of an ongoing series that answers that question and provides a plan to help in your sales and marketing...
Business, Senior Marketing
One of the most frequently asked questions we get is how much should companies spend on marketing. However, there are a variety of ways to determine budget. To start, you have to pose the question, what does it cost me to be at less than full capacity? Tune in below...
Business, Senior Marketing
Would you like to find prospects who have toured your local competition or potential employees that are already committed to serving the needs of older adults? You can through location...
Business, Senior Marketing, Social Media
Utilizing the various targeting options on social media is a very effective option to find “hot” prospects. Demographics, location and lifestyle are some of those options to find prospects who are interested in senior...
Business, Senior Marketing
Finding the right prospects is as important as ever and targeting those prospects by demographic and user location is no longer enough. Marketers have to cater to potential customers in all different phases of the funnel. With that being said, there is no better way...
Advertising, Business, Digital Marketing, Facebook, Social Media
From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there is a wrong...
Business, Senior Marketing
Find prospects interested in you While it’s never something one would like to hear, it’s hard to accept that not everyone is your prospect. Yes, you can surely find people in your target demographic and ideal location but pinpointing audiences that are interested...
Business, Digital Marketing, Senior Marketing
Two Minute Tuesday As we’ve discussed over the previous four videos, referrals may be the single most important source of qualified leads in the Senior Industry. This video is the last in the series and provides a two-minute recap of key steps to formulate your...
