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Our thoughts + industry insights

An organic agency evolution

For some, working at an agency is no easy feat. Tena Hermance, however, has spent her career blazing trails at metro Detroit’s biggest...

CX management: rolling out the red carpet

Working with a digital marketing agency for the first time naturally comes with some hesitancy — and lots of new questions. That’s why a...

Michael Crank is all about the experience

The exuberant Michael Crank has joined SSDM, bringing with him a toolkit chock-full of Grade-A customer service skills, a network of...
The impending “cookie-pocalypse”

The impending “cookie-pocalypse”

Yes, it’s true. Google Chrome will soon stop allowing cookies that collect data on individual users' browsing habits. Here’s what you need to know so the impending “cookie-pocalypse” doesn’t derail your marketing strategy. These are very different kinds of parties…...

Asking the tough questions

Asking the tough questions

Let’s face it - answering tough, high-level questions about your organization can be pretty intimidating. However, it’s an important part of the process because it forces you to look at your business through a more critical and strategic lens. With this outlook, you...

How do you stack up?

How do you stack up?

Digital marketing is all about getting your message on the right channel, in front of the right people, and at the right time in the customer journey. If your efforts pay off, however, depends on how they stack up to your competitors. Taking the first step It all...

5 modern-day black pioneers in martech

5 modern-day black pioneers in martech

For many, Black History Month is a time to recognize and acknowledge the accomplishments of black Americans who have contributed to our nation -- back in the day. But the real opportunity to realize this ongoing impact lies in the extraordinary work being...

It was inevitable

It was inevitable

Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad...

B2B salespeople and the end of an era

B2B salespeople and the end of an era

It’s the end of an era for sales folks. Roaring into a new year, and a new consumer environment, B2B salespeople are finding themselves in some very unfamiliar territory. Over the last 13 years in B2B sales, we’ve had the opportunity to witness some pretty exciting...

Agility is a by-product of good team dynamics

Agility is a by-product of good team dynamics

Balance task allocations for team harmony and agilityAmong the plethora of challenges marketers faced in 2020, internal team composition and deployment was high on the list, at 42.9%. When COVID hit, marketing managers had to re-evaluate their workload to absorb the...

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