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Our thoughts + industry insights
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The impending “cookie-pocalypse”
Yes, it’s true. Google Chrome will soon stop allowing cookies that collect data on individual users' browsing habits. Here’s what you need to know so the impending “cookie-pocalypse” doesn’t derail your marketing strategy. These are very different kinds of parties…...
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Asking the tough questions
Let’s face it - answering tough, high-level questions about your organization can be pretty intimidating. However, it’s an important part of the process because it forces you to look at your business through a more critical and strategic lens. With this outlook, you...
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Writing an agency RFP? Here’s what you need to know
Developing a Request for Proposal for agency services can be elaborate. We have detailed some tips below to make the experience more pleasant.
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How do you stack up?
Digital marketing is all about getting your message on the right channel, in front of the right people, and at the right time in the customer journey. If your efforts pay off, however, depends on how they stack up to your competitors. Taking the first step It all...
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5 modern-day black pioneers in martech
For many, Black History Month is a time to recognize and acknowledge the accomplishments of black Americans who have contributed to our nation -- back in the day. But the real opportunity to realize this ongoing impact lies in the extraordinary work being...
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It was inevitable
Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad...
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B2B salespeople and the end of an era
It’s the end of an era for sales folks. Roaring into a new year, and a new consumer environment, B2B salespeople are finding themselves in some very unfamiliar territory. Over the last 13 years in B2B sales, we’ve had the opportunity to witness some pretty exciting...
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Agility is a by-product of good team dynamics
Balance task allocations for team harmony and agilityAmong the plethora of challenges marketers faced in 2020, internal team composition and deployment was high on the list, at 42.9%. When COVID hit, marketing managers had to re-evaluate their workload to absorb the...
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