Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
We Are Honored to Accept the MSED Platinum Award
There are two kinds of kudos. Those that celebrate team efforts and talents and those that reward a strategic vision and a plan that really works. Last week, we were honored to receive an award for the latter. Each year, the Marketing and Sales Executives of Detroit...
IT & Your Digital Company – The Matrix
Wait you’re not my IT team? All joking aside the web is a complex place, and it is hard for marketing directors, business owners, boards of directors, and the like to have a full understanding of its complexity. So, it is no surprise that we spend a good majority of...
5 Black Pioneers in Technology
The digital marketing landscape continues to grow at an incredible rate and the impact technology has on its evolution resides within the contributions of the many innovators, strategists and creatives in our communities. As Black History month comes to an end, I’m...
B2B Marketing – Ditching The Marketing & Sales Silos
Whether you’re trying to put on a webinar, working on a lead generation campaign or updating your sales processes, connecting your marketing and sales teams is non-negotiable with the new generation of B2B decision makers. Creating The Next Generation of Buyer...
The Customer Journey: Then and Now
The consumer voice has undergone monumental shifts over the past few decades, and most businesses aren’t following suit. To understand what the customer journey looks like today, we need to take a look at what it looked like in the past. Here’s a look at how the...
The Future for Facebook: Armageddon or Quality Control?
When large industry (i.e. Google and Facebook) changes happen it always sparks a great debate. Last week’s Facebook update announcement has definitely provided some great conversions regarding the future for Facebook and brand publishers:...
And the Award Goes to…
What do you do when you’re referred to as a “know-it-all?” (Their words not ours) If you’re SS Digital Media, you say “thank you very much” and accept a lovely crystal trophy from emcee Murray Feldman at The Best MichBusiness awards gala. And we did just that at the...
Nick Speaks at TechTown
The Art of the Ask Reaching out to startups and entrepreneurs at TechTown’s Detroit Fulfillment Initiative Workshop on November 15. Nick spoke about digital marketing after Justin Wedes presented best practices about crowdfunding. In this picture, Nick explained the...
Attribution, Tracking & Insights
There are tools available in Adwords, Analytics and now Google Attribution, as well as third-party tools, that provide more flexibility and insights than ever. But that doesn’t mean attribution has become easier, or is even “solved” for most...
Global Marketing & Ecommerce: Top Things to Consider
As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses – regardless of size – to have a global online presence. Taking a one-size-fits-all approach won’t cut it. Frederic Schaub, Partner at...
