Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
SMX West Digest
Absolutely worth every dime. What I found most surprising is the size of this industry is still very small. I’d say about 30 percent represented an organization that wanted to learn more about digital marketing and 70 percent were representing an agency. I can...
Protect Your Data & Privacy Settings on Social Media
It is pretty common knowledge that Facebook and other social media platforms (SMP) are capturing your behavior on their sites and selling it as data (anonymously of course) to the highest bidding agencies. Naturally, the question of privacy is bound to come up. Of...
Don’t Set It and Forget It: AdWords Account Management
I would first like to say, it is always our recommendation to have a professional manage your account regularly, whether that’s an in-house person or an agency. Over the years, I’ve heard a lot of clients ask if we can just setup a Google AdWords account and just let...
Monitoring the Social Media Chatter
Ask yourself: are others determining the perception of your brand or is your business shaping the conversation? To survive in the digital world, it’s crucial to monitor the social media chatter about your brand and industry. Perception is everything No matter the...
Google Removes Right Side Ads
Google made a BIG change that impacts how advertisements appear on search results pages. Google will no longer serve text ads on the right side of organic results, with an exception! Google rolled out a HUGE change to remove ads on the right side of search results. In...
The Scoop on Periscope
As a small business, we’re constantly looking for new ways to engage with our clients, to help them to get to know us better. For us, it’s not all about selling what we have to whoever wants to buy it. Instead, we want to give people a sense of what it’s like behind...
Everything you need to know about writing a business blog post
Business blogs are essentially a standard practice in today’s consumer environment. While they can be a nice touchpoint for your target audience, blog posts are also an opportunity for your company to be found more easily on the internet. A business blog post is an...
The Art of Getting Clicks
After hours of slaving away creating the wittiest and most well-researched blog post EVER, it can be disheartening to discover that all of your hard work resulted in a whopping total of one or two clicks. You could write the most clever, interesting and entertaining...
How Not to SEO
It’s not surprising that many websites are currently following SEO practices that are out of date, considering how fast Google changes its protocols on the matter. What is surprising is how long it takes for so many websites to change their SEO management in order to...
Is Your Smart Phone Making You Dumber?
Here’s a quiz: Can you recite the top 10 phone numbers you frequently call without your phone in hand? If so, you’re likely in the minority. A recent report stated that nearly 1 billion smart phones are in global circulation and 143 million of them are...
