Resources

Stop Googling your business

Trust us, we completely understand the appeal and temptation of Googling your business, especially when you begin to question the performance of your paid campaigns. But we must advise, this is a bad idea. Not only will your impression count against the metrics of...

Blogs ≠ SEO

When looking for a digital marketing agency or partner, it is absolutely crucial to know what you’re getting before signing that dotted line. This means knowing exactly what your contract entails as well as what results you can expect. While this may seem obvious,...

B2B Marketing – Ditching The Marketing & Sales Silos

Whether you’re trying to put on a webinar, working on a lead generation campaign or updating your sales processes, connecting your marketing and sales teams is non-negotiable with the new generation of B2B decision makers. Creating The Next Generation of Buyer...

Are You Using YouTube?

Quick. What’s the second largest search engine? Bing? Yahoo? Nope. It’s YouTube. And therein lies the power behind leveraging YouTube as an important tool in your marketing suite. Hear from Laura: YouTube has become the best way to achieve quick, easy, compelling,...

Why You Should Be Careful When Siloing Your Marketing Services

Want email marketing? Go to an email marketing expert, of course. What about search ads? A successful search marketing agency is the obvious choice. Social media? An organization that specializes in all things social is clearly right decision. Except, it isn’t always...

Figuring Out Visitor Value: What’s Your Web Traffic Worth?

“Why should I care about my visitor value?” Let’s be honest, did this question run through your head when you read the title of this blog? If it did, don’t worry. You’re not alone. Many companies and brands do not understand the true importance of calculating their...

Everything you need to know about writing a business blog post

Business blogs are essentially a standard practice in today’s consumer environment. While they can be a nice touchpoint for your target audience, blog posts are also an opportunity for your company to be found more easily on the internet. A business blog post is an...

Logo Design – How Simple Can Be Tough

A simple logo is just easy – easy to read, easy to pick out of a crowd (or perhaps on a busy magazine page), and most importantly, easy to remember. Simple is not always easy to make, however. A truly great simple design can often be more challenging to create...

5 Things Every Startup Should Know

If you’re about to create a business startup here’s what you need to know to make your startup experience as smooth and successful as possible. 1. Email is not a thing of the past. With the invention and widespread use of social media such as Facebook and...