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Creating goal-focused content for social media

From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there is a wrong...
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Social media: do it with purpose or don’t bother

Social media has always been the bridge for connecting people to each other and immediate information. But when it comes to using it for marketing purposes, how do you explain to a client, or even to your own management, its value? The answer is the strategy –...
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Human Centric B2B Marketing: Understanding the Customer Journey

It is no secret that we are on the frontlines of the next marketing landscape revolution. Recapping this morning’s sessions with Brian Solice, an author, digital anthropologist and Altimeter Group’s principal analyst and Paul Petermen, the head of industry...
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Ep. 35: Getting referrals in the Digital Age

Referrals through digital platforms may be your new number one lead source. Now that “traditional” referrals are getting more difficult to come by, this could be your chance to capitalize on this source of leads. Tune into the video below to find out...
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Conquering B2B digital one nomination at a time

As a digital agency, our highest purpose is to optimize client budgets and successfully achieve or exceed stated campaign objectives. Because of our dedication to our work, we are eager to say that we are finalists for all three of the awards we submitted to the...
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Turn blog visitors into paying customers

If you sell online, there are many avenues to direct traffic to your website. Search marketing techniques are now so scientific, if you have a fairly strategic methodology to drive visitors to your blog and website, you’ve won half the battle. Once a visitor makes it...
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You can’t do it alone – create integrated partnerships

Small business success is a marketing mixed bag Small business owners are the backbone of the business community, but sometimes it seems that they are having their backs broken by the crush of the digital age. So many long-standing businesses have always done things...
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EP30: What to measure and how

Metrics are so important. They are your scorecard for past performance and insight into future success. See what should you be measuring and how. This Two Minute Tuesday discusses the most critical metrics and how you can best utilize them to help you be more...
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EP29: Use These Tips to Build Brand Awareness

A couple of weeks ago, we wrapped up our series about brand messaging and how that helps you as a brand answer the question “why you?” This week, we’re talking about your communications strategy and how to build...
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Are your internal digital marketing efforts getting the job done?

The new business roller coaster If it’s your job to drum up new business, you know it’s like a roller coaster. Sometimes you have the Midas touch and sometimes you go weeks without bringing in any new business. As sales and marketing are so closely aligned, when sales...
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Nick Skislak

Founder + Partner

Nick is our leader and founder at SSDM, serving as the visionary; working closely with our clients and our team to develop strategies for success. With his vast experience, Nick is able to impart how sales and marketing work hand-in-hand, always looking at the big picture to develop the most impactful ways to grow a business.

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Michael J. Taylor II

Chief Creative Officer + Partner

With over a decade at SSDM, Chief Creative Officer and Partner Michael has led the agency to nearly 30 industry awards spanning web development, content strategy, search marketing, and video storytelling. His innovative leadership has earned SSDM multiple 'Best and Brightest Places to Work' recognitions both regionally and nationally. Michael excels at transforming complex marketing challenges into simple, engaging solutions that drive measurable results across all digital channels.

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