As a partner at SSDM, Amanda leads digital strategy for key enterprise-level brands and companies, focusing on integrated strategies that guide the entire customer journey. She is passionate about helping to grow our teams and clients and about staying on the bleeding edge of the marketing industry. In 2019, Amanda spoke for the second time at SMX West, and she is a regular contributor to Search Engine Land and Marketing Land.
She also gives back through partnerships and participation in the local professional community, including PRSA Detroit, TogetherDigital Detroit, the Detroit Chamber of Commerce, and the Women’s Business Forum at the Troy Chamber of Commerce. Also, Amanda initiated and manages her company’s valuable internship program, providing real-world experience beyond the classroom.
For more info, check out ssdm.co
Articles
Marketing Land
March 7, 2019
Why agencies are feeling ‘meh’ about automation
Amanda Farley was asked to explore marketer sentiments toward marketing automation after Marketing Land’s own survey revealed that 72% of marketers are “neutral” on the subject. In her article for the publication, Farley covers appropriate technology platforms and the challenges facing digital agencies to build teams who can understand the strategies and properly manage the data and analytics.
Search Engine Land
February 26, 2019
Maximize Facebook performance by leveraging the algorithm
Comparing Facebook audience volume targeting to a spaceship’s narrow opportunity for re-entry into the earth’s atmosphere, Michelle Morgan of Clix Marketing noted at SMX West 2019 that traditional search structures do not work inside of Facebook. By managing conversion actions, ideal conversion volume and custom conversion options, though, you can control budget, messaging and other critical factors, says Amanda Farley, examining the landscape for custom audience targeting.
Search Engine Land
Feb. 14, 2019
Update your match types and account structure to improve performance, here’s how
Amanda Farley recaps the SMX West presentation of Ted Ives and Adam Seybold, recommending modifications to match types and account structure for better performance after updates by Google Ads and Bing Ads. The article explores keys to success, including the intelligent use of ad groups and match types.
Update your match types and account structure to improve performance, here’s how
Search Engine Land
Feb. 20, 2019
Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print
YouTube knows its audience as well as any other medium. By refining your search targeting properly, it can be one of your most efficient campaign strategies. Amanda Farley provides a very thorough review of the topic as presented by Clix Marketing’s Joe Martinez at SMX West 2019.
Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print
Podcast with Joe Kerschbaum, recapping Farley’s SMX West presentation: People do not live in a silo and neither should your strategy
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