Social Media
Social media is more than just posts and likes—it’s a powerful tool for engagement, storytelling, and brand building. From organic strategies to paid campaigns, we’ll help you navigate the ever-changing social landscape and create meaningful connections with your audience.
The Future for Facebook: Armageddon or Quality Control?
When large industry (i.e. Google and Facebook) changes happen it always sparks a great debate. Last week’s Facebook update announcement has definitely provided some great conversions regarding the future for Facebook and brand publishers:...
Are You Using YouTube?
Quick. What’s the second largest search engine? Bing? Yahoo? Nope. It’s YouTube. And therein lies the power behind leveraging YouTube as an important tool in your marketing suite. Hear from Laura: YouTube has become the best way to achieve quick, easy, compelling,...
SS Digital Media Heads to Social Media Day Detroit
What better way to ring in the holiday weekend than with an insightful look into the world of social media. Last Friday, June 30, myself and one of our accounts interns headed down to Detroit to learn what’s new and exciting in social media at The Atheneum Hotel. The...
A Quick Breakdown on Snapchat Advertising
Perhaps one of the most popular social media platforms today, Snapchat, is growing rapidly among younger demographics. As the platform grows so does the advertising opportunities. Check out this quick breakdown on Snapchat advertising: Who’s On Snapchat More than 200...
We’re Proud to Be the Winners of The PRSA Merit Award for Humane Society Of Macomb Community Relations Campaign
We were recognized by the East Central District of the Public Relations Society of America (PRSA) with a Merit Award in the Community Relations category for a community relations campaign on behalf of the Humane Society of Macomb (HSM). The campaign included multiple...
Tips for Instagram Influencer Success
Utilizing influencers on Instagram and other social media sites is the new PR. Instead of pitching the media to pick up your product or services, brands are pitching social media users. By seeing your products or services used by trusted Instagram influencers,...
Why Your Facebook Marketing Isn’t Working
Feel like you’ve been wasting your time and energy attempting to market your business on Facebook? Don’t stress. Here are a few reasons why your current Facebook marketing efforts may not be producing results. You Don’t Have a Strategy Successful marketing on...
Protect Your Data & Privacy Settings on Social Media
It is pretty common knowledge that Facebook and other social media platforms (SMP) are capturing your behavior on their sites and selling it as data (anonymously of course) to the highest bidding agencies. Naturally, the question of privacy is bound to come up. Of...
Monitoring the Social Media Chatter
Ask yourself: are others determining the perception of your brand or is your business shaping the conversation? To survive in the digital world, it’s crucial to monitor the social media chatter about your brand and industry. Perception is everything No matter the...
The Scoop on Periscope
As a small business, we’re constantly looking for new ways to engage with our clients, to help them to get to know us better. For us, it’s not all about selling what we have to whoever wants to buy it. Instead, we want to give people a sense of what it’s like behind...
