Social media: do it with purpose or don’t bother
Social media has always been the bridge for connecting people to each other and immediate information. But when it comes to using it for marketing purposes, how do you explain to a client, or even to your own management, its value? The answer is the strategy –...
The Future for Facebook: Armageddon or Quality Control?
When large industry (i.e. Google and Facebook) changes happen it always sparks a great debate. Last week’s Facebook update announcement has definitely provided some great conversions regarding the future for Facebook and brand publishers:...
Are You Using YouTube?
Quick. What’s the second largest search engine? Bing? Yahoo? Nope. It’s YouTube. And therein lies the power behind leveraging YouTube as an important tool in your marketing suite. Hear from Laura: YouTube has become the best way to achieve quick, easy, compelling,...
SS Digital Media Heads to Social Media Day Detroit
What better way to ring in the holiday weekend than with an insightful look into the world of social media. Last Friday, June 30, myself and one of our accounts interns headed down to Detroit to learn what’s new and exciting in social media at The Atheneum Hotel. The...
A Quick Breakdown on Snapchat Advertising
Perhaps one of the most popular social media platforms today, Snapchat, is growing rapidly among younger demographics. As the platform grows so does the advertising opportunities. Check out this quick breakdown on Snapchat advertising: Who’s On Snapchat More than 200...
We’re Proud to Be the Winners of The PRSA Merit Award for Humane Society Of Macomb Community Relations Campaign
We were recognized by the East Central District of the Public Relations Society of America (PRSA) with a Merit Award in the Community Relations category for a community relations campaign on behalf of the Humane Society of Macomb (HSM). The campaign included multiple...
Tips for Instagram Influencer Success
Utilizing influencers on Instagram and other social media sites is the new PR. Instead of pitching the media to pick up your product or services, brands are pitching social media users. By seeing your products or services used by trusted Instagram influencers,...LATEST
