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All systems go

All systems go

When I interviewed for the job at SSDM, the idea of running an office with a dozen or so people seemed to be so much easier than running eight high-traffic hair salons in four different states. Right? Well, only slightly 🙂 How does your garden grow? It takes seeds,...
Why is the CMO position a short-term gig?

Why is the CMO position a short-term gig?

“Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference.” Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
Turning global communications around on a dime

Turning global communications around on a dime

SSDM had an opportunity to interview Tony Sapienza, Head of Communications North America for ZF, the third-largest automotive tier-one manufacturer, to discuss how the COVID-19 pandemic has altered their communications efforts. ZF has a global workforce of 148,000 in...
Celebrating National Reading Month

Celebrating National Reading Month

“I do believe something very magical can happen when you read a book.”  ~ J. K. Rowling    Everyone at SSDM takes pride in relentless improvement, whether it relates to work, side projects or the pursuit of happiness. We came together to create a list of SSDM’s...
Employee Highlight: Garry

Employee Highlight: Garry

Sales and marketing success starts with a solid understanding of the client and their needs. Garry Cole can easily understand digital marketing clients and their requirements, as he was an SSDM client before joining the team here. However, Garry is no stranger to the...

SSDM Achieves IABC Double Win

Troy, Mich. — SSDM, the premier integrated marketing agency, is being honored with two awards from the International Association of Business Communicators (IABC) for its campaign to introduce the ADS line of automotive diagnostic systems for client Bosch...

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