Advertising + Media

In today’s fast-moving digital world, effective advertising is about more than just impressions—it’s about impact. We craft media strategies that reach the right audience, at the right time, with the right message. From programmatic advertising to traditional media buys, our insights help brands maximize ROI and stay ahead in a competitive landscape.

Mastering Google Ads for B2B: Strategies to Maximize ROI and Drive High-Quality Leads

In today’s competitive B2B environment, a well-executed Google Ads campaign can transform your business strategy. It offers immediate visibility for companies searching for solutions that enhance their operations. Yet many B2B marketers struggle with common issues:...
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The Senior Living Brochure Blueprint: How to Design High-Converting Print & Digital Guides

With 80% of senior living prospects downloading a brochure or requesting printed materials before scheduling a tour, your community’s brochure is a critical marketing tool. However, if your materials are bland, generic, or outdated, they won’t inspire action. A...

It was inevitable

Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad spending....

Setting your Google campaigns up for success

“The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are...

This is not your father’s agency business model

“The advertising agency business model has morphed into a much more equitable and transparent one.” Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single...

Demand gen does not equal lead gen: here’s the difference

It helps to know the end-goal. Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.” Aligning expectations From an agency standpoint,...

AI Enables Pattern Recognition, The Foundation of Behavioral Marketing

““We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.” ~ William Gibson (“cyberpunk” and speculative fiction writer)   Curves ahead. Remain alert I think a lot...

Figuring out decision technology + where it works best

A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit testing.”...

Facebook is illuminating its ad data

Good intel is invaluable How much are you willing to spend to get your message in front of the right audiences? Ever wonder what your competition is spending on social media? For the past year, Facebook Ad Library has provided a comprehensive, keyword-searchable...

Creating goal-focused content for social media

From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there is a wrong...