It was inevitable
Industry watchers following the digital versus traditional trends acknowledge that the single most important differ...
Setting your Google campaigns up for success
“The foundations of your Google account are essential for success. It’s also important to understand that these cha...
This is not your father’s agency business model
“The advertising agency business model has morphed into a much more equitable and transparent one.” Through the loo...
Demand gen does not equal lead gen: here’s the difference
It helps to know the end-goal. Demand generation and lead generation are often used synonymously, but actually, the...
AI Enables Pattern Recognition, The Foundation of Behavioral Marketing
““We have no future because our present is too volatile. We have only risk management. The spinning of the given mo...
Figuring out decision technology + where it works best
A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a ...
Facebook is illuminating its ad data
Good intel is invaluable How much are you willing to spend to get your message in front of the right audiences? Eve...
Creating goal-focused content for social media
From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, socia...
LATEST
