Advertising + Media
In today’s fast-moving digital world, effective advertising is about more than just impressions—it’s about impact. We craft media strategies that reach the right audience, at the right time, with the right message. From programmatic advertising to traditional media buys, our insights help brands maximize ROI and stay ahead in a competitive landscape.
It was inevitable
Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad spending....
Setting your Google campaigns up for success
“The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are...
This is not your father’s agency business model
“The advertising agency business model has morphed into a much more equitable and transparent one.” Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single...
Demand gen does not equal lead gen: here’s the difference
It helps to know the end-goal. Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.” Aligning expectations From an agency standpoint,...
AI Enables Pattern Recognition, The Foundation of Behavioral Marketing
““We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.” ~ William Gibson (“cyberpunk” and speculative fiction writer) Curves ahead. Remain alert I think a lot...
Figuring out decision technology + where it works best
A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit testing.”...
Facebook is illuminating its ad data
Good intel is invaluable How much are you willing to spend to get your message in front of the right audiences? Ever wonder what your competition is spending on social media? For the past year, Facebook Ad Library has provided a comprehensive, keyword-searchable...
Creating goal-focused content for social media
From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there is a wrong...
Conquering B2B digital one nomination at a time
As a digital agency, our highest purpose is to optimize client budgets and successfully achieve or exceed stated campaign objectives. Because of our dedication to our work, we are eager to say that we are finalists for all three of the awards we submitted to the...
Are your internal digital marketing efforts getting the job done?
The new business roller coaster If it’s your job to drum up new business, you know it’s like a roller coaster. Sometimes you have the Midas touch and sometimes you go weeks without bringing in any new business. As sales and marketing are so closely aligned, when sales...
