Tag Archive: senior marketing video

EP3: How Big Should Your Pipeline Be?

Last week we talked about the importance of the database and reviewed six metrics to use to evaluate and understand your database. Today, we’ll answer the question … just how big your database should be. How many prospects do you need in your sales funnel to reach...

EP2: Most Important Thing To Do This Week

Get your arms around your database. You may call it your lead list, your sales funnel. Do a deep dive for a really good understanding of this most valuable asset that needs your ongoing attention. Here are six metrics for you to consider: Size: how many leads do you...

EP1: Best Practice

You’ve got a tough job. Marketing in the senior space can be very difficult. Things are changing. The market is changing. Things that have worked in the past are not working today and things that are working today may not work in the future. We’re here to help. Our...