Tag Archive: advertising

Figuring out decision technology + where it works best

A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit testing.”...
Read More

The Customer Journey: Then and Now

The consumer voice has undergone monumental shifts over the past few decades, and most businesses aren’t following suit. To understand what the customer journey looks like today, we need to take a look at what it looked like in the past. Here’s a look at how the...
Read More

E-Commerce: The Difference Between Driving Traffic and Driving Conversions

Have you ever wondered why your advertising tactics haven’t been driving the expected number of conversions? The answer is, you may be choosing the wrong ad types. Learn the difference between advertising for traffic and advertising for conversions in this Forbes...
Read More