Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
Is Google Tag Manager part of your digital toolbelt?
We know reporting can be a challenge, especially when it comes to proving ROI to your C-Suite executives. Adding tools like Google Tag Manager (GTM) to your toolbelt can help you bridge the gap. Building your digital toolbelt In the world of digital marketing, we fall...
Are you content with your content?
For good reason, and this year, more than ever, content really is king. Are you curious why it’s on the priority list for the marketers we surveyed? Because it now needs to be a high priority for any internal marketing team’s resource management plan. Not every team...
The new marketing model: Do more with less
The measures of success for marketers have finally become much clearer. Or have they? Although the science of marketing has opened new avenues for measurement, an SSDM exclusive survey shows that marketing leaders are still conflicted about goals and results....
SSDM Named One of Metro Detroit’s Brightest and Best for Second Year
SSDM is excited to keep “Metro Detroit’s Best and Brightest” on its roster of accolades. SSDM is on a winning streak! For the second year in a row, SSDM has been named one of Metropolitan Detroit’s Best and Brightest Companies to Work For®, presented by MichBusiness....
From Studio Monitors to Marketing Metrics
The nexus of technology and creativity is the sweet spot for SSDM Chief Creative Officer and Partner, Michael J. Taylor II. What the Studio Taught Me About Leading Creative Teams There’s something uniquely satisfying about watching ideas take shape — whether through a...
Creating content guidelines
Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content guidelines. Building...
SSDM Named to Financial Times 500 Fastest Growing in America
SSDM is most often recognized for its highly successful client campaigns, and now is being equally honored for its financial stability. Strength in numbers SSDM has ranked at #309 on the Financial Times list of the 500 Fastest Growing Companies in America. The list...
What does digital marketing success look like?
So much work goes into a digital marketing initiative. It involves every team – research and data; analysis and strategy; media planning, creative and execution. So, when all is said and done, how do you know if it’s successful? The success yardstick A positive...
Impacting Animals’ Lives
SSDM is delighted to share its latest award win – this time, for a social media strategy to restore the reputation of a local animal shelter. Waging social media war SSDM was first introduced to the Humane Society of Macomb (HSM) several years ago, when the...
SSDM Named One of Crain’s Coolest Places to Work
SSDM is extremely proud to add “Cool Place” to its long list of accolades for excellence in digital marketing. SSDM is a cool place to work! In our first attempt to submit for the coveted distinction, SSDM earned the right to be called one of Crain’s 2020 Coolest...
