Our Thoughts

Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.

A Quick Breakdown on Snapchat Advertising

Perhaps one of the most popular social media platforms today, Snapchat, is growing rapidly among younger demographics. As the platform grows so does the advertising opportunities. Check out this quick breakdown on Snapchat advertising: Who’s On Snapchat More than 200...

We’re Proud to Be the Winners of The PRSA Merit Award for Humane Society Of Macomb Community Relations Campaign

We were recognized by the East Central District of the Public Relations Society of America (PRSA) with a Merit Award in the Community Relations category for a community relations campaign on behalf of the Humane Society of Macomb (HSM). The campaign included multiple...

Tips for Instagram Influencer Success

Utilizing influencers on Instagram and other social media sites is the new PR. Instead of pitching the media to pick up your product or services, brands are pitching social media users. By seeing your products or services used by trusted Instagram influencers,...

Why Your Facebook Marketing Isn’t Working

Feel like you’ve been wasting your time and energy attempting to market your business on Facebook? Don’t stress. Here are a few reasons why your current Facebook marketing efforts may not be producing results. You Don’t Have a Strategy Successful marketing on...

SMX West Digest

Absolutely worth every dime. What I found most surprising is the size of this industry is still very small. I’d say about 30 percent represented an organization that wanted to learn more about digital marketing and 70 percent were representing an agency. I can...

Protect Your Data & Privacy Settings on Social Media

It is pretty common knowledge that Facebook and other social media platforms (SMP) are capturing your behavior on their sites and selling it as data (anonymously of course) to the highest bidding agencies. Naturally, the question of privacy is bound to come up. Of...

Don’t Set It and Forget It: AdWords Account Management

I would first like to say, it is always our recommendation to have a professional manage your account regularly, whether that’s an in-house person or an agency. Over the years, I’ve heard a lot of clients ask if we can just setup a Google AdWords account and just let...

Monitoring the Social Media Chatter

Ask yourself: are others determining the perception of your brand or is your business shaping the conversation? To survive in the digital world, it’s crucial to monitor the social media chatter about your brand and industry. Perception is everything No matter the...

Google Removes Right Side Ads

Google made a BIG change that impacts how advertisements appear on search results pages. Google will no longer serve text ads on the right side of organic results, with an exception! Google rolled out a HUGE change to remove ads on the right side of search results. In...

The Scoop on Periscope

As a small business, we’re constantly looking for new ways to engage with our clients, to help them to get to know us better. For us, it’s not all about selling what we have to whoever wants to buy it. Instead, we want to give people a sense of what it’s like behind...