Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
Meet Our New Art Director: Courtney
Say hello to the newest addition to the SSDM team, Courtney! A graduate of Ferris State University, Courtney has joined our team as our new Art Director. From start-ups and freelancing to mid-size agencies, Courtney has gained experience in a variety of working...
EP4: How Strong is Your Pipeline?
Today we’re going to talk about database strength or how likely is it that your leads close in a timely manner to reach your sales goals? We’ll talk about three factors, or metrics, to evaluate that strength. First is stratification: Is the lead hot, is it warm or is...
I’ll Huff and Puff and Fine You €10 Million
Now, bear with me because this blog is about to be a beast. There’s just way too much information and too much on the line for this to be your standard, scannable blog content. Now let’s discuss the newest Big Bad Wolf of the digital industry: GDPR (General Data...
We’ve Been Shortlisted!
As if celebrating our 10 year anniversary wasn’t exciting enough, we were recently nominated for a Landy Award! Up for the Best Small Boutique Agency of the Year, with an SEM focus, we’re up against two agencies, making us one of three in the world to make the...
EP3: How Big Should Your Pipeline Be?
Last week we talked about the importance of the database and reviewed six metrics to use to evaluate and understand your database. Today, we’ll answer the question … just how big your database should be. How many prospects do you need in your sales funnel to reach...
Marketing To Seniors Event
Take a look at the video for an overview on the Senior Marketing event at Madonna University on Wednesday, May 23. Please click the button below to register! We hope to see you there! This presentation is part of The Professional Education Initiative through Madonna...
EP2: Most Important Thing To Do This Week
Get your arms around your database. You may call it your lead list, your sales funnel. Do a deep dive for a really good understanding of this most valuable asset that needs your ongoing attention. Here are six metrics for you to consider: Size: how many leads do you...
EP1: Best Practice
You’ve got a tough job. Marketing in the senior space can be very difficult. Things are changing. The market is changing. Things that have worked in the past are not working today and things that are working today may not work in the future. We’re here to help. Our...
We Are Honored to Accept the MSED Platinum Award
There are two kinds of kudos. Those that celebrate team efforts and talents and those that reward a strategic vision and a plan that really works. Last week, we were honored to receive an award for the latter. Each year, the Marketing and Sales Executives of Detroit...
IT & Your Digital Company – The Matrix
Wait you’re not my IT team? All joking aside the web is a complex place, and it is hard for marketing directors, business owners, boards of directors, and the like to have a full understanding of its complexity. So, it is no surprise that we spend a good majority of...
