Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
Customer Journey Centricity Strategies
“In our continuing pursuit to impact the customer journey, we’ve learned a lot and we want to share our experiences with you. “ In this paper, we provide our insights and walk you through everything you need to know to develop a comprehensive,...
Social Media Doesn’t Work For My Business
We hear this statement a lot. “Tried social media; didn’t work.” We get it. If a company has expended time, money, and valuable resources working on something with little or no return on investment, this defensive posture is understandable when we ask, “What have you...
SSDM Named One of Metro Detroit’s Best and Brightest
TROY, Mich. — SSDM, a premier digital marketing agency, is one of Metro Detroit’s 2019 Best and Brightest Companies to Work For®. This is the first time the agency has received this honor, which “identifies and recognizes organizations that display a commitment...
SSDM Makes the Inc. 5000 List
Troy, MI – SSDM, a nationally recognized, integrated digital marketing agency, has been ranked at 2,344 on Inc. Magazine’s list of Top 5000 Fastest-Growing Companies. Companies on the 2019 Inc. 5000 are ranked according to percentage revenue growth from 2015 to...
SSDM Wins Telly Award for Video Creative Excellence
TROY, Mich — SSDM, a nationally recognized digital marketing agency, recently won the prestigious Telly Award for video editing, for SSDM’s work for client StoryPoint. The agency designed, shot and edited a stirring video to document the Honor Flight trip of...
Occupancy Problems – Start with your Pipeline
If you are struggling with occupancy, start the repair process by looking at your pipeline. It will provide some great insight in developing a plan for next steps. If you missed any of the previous Two Minute Tuesday videos, check them out...
Advice from Conor McGregor – Dealing with the Competition
Competition is a key reason for occupancy problems. Learn from Conor McGregor how you should deal with the competition. Hint…don’t beat them up. If you missed any previous videos on occupancy and the senior industry, view them...
You should get to know Google Tag Manager
Measure for measure How often have you wished you could accurately track page action? Measure real conversions? Leave your developer out of the picture? Meet Google Tag Manager. In a nutshell, Google Tag Manager enables “regular folk” to properly track conversions and...
Marketing to Seniors | 4 Potential Causes of Low Occupancy
Understanding why occupancy is low is the first step to correct the problem. In this week’s Two Minute Tuesday, we take a look at the top 4 causes and how to take steps for improving the situation. If you missed any previous videos on occupancy and the senior industry...
Figuring out decision technology + where it works best
A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit testing.”...
