Our Thoughts

Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.

Ep. 38: Finding “hot” prospects through search

Finding the right prospects is as important as ever and targeting those prospects by demographic and user location is no longer enough. Marketers have to cater to potential customers in all different phases of the funnel. With that being said, there is no better way...

Creating goal-focused content for social media

From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there is a wrong...

Ep. 37: Not everyone is your prospect

Find prospects interested in you While it’s never something one would like to hear, it’s hard to accept that not everyone is your prospect. Yes, you can surely find people in your target demographic and ideal location but pinpointing audiences that are interested...

SSDM Wins the Killer Content Award

TROY, Mich. – SSDM (formerly SS Digital Media) has won a Killer Content Award in the category “Agency Partnership,” for its social-media campaign for Bosch US during the 2018 Consumer Electronics Show.  This is the first time the agency has taken home the...

Garry Cole of SSDM Presents Senior Living Marketing Strategies

TROY, Mich. — Garry Cole, VP of Client Solutions at SSDM (formerly SS Digital Media) was part of a group of senior-living experts who presented various education sessions at the HCAM/MCAL Spring Leadership Conference, March 4 & 5 at the Motor City Casino in...

SSDM CEO Among County’s Young Elite

We’ll be the first to admit that we love to rave about our team’s successes. Striving for industry thought leadership, we’re proud to do the work. Much of our success is directly due to the SSDM philosophy, which encourages education and transparency to create...

Ep. 36: Referrals – Recap and Go

Two Minute Tuesday As we’ve discussed over the previous four videos, referrals may be the single most important source of qualified leads in the Senior Industry. This video is the last in the series and provides a two-minute recap of key steps to formulate your...

Social media: do it with purpose or don’t bother

Social media has always been the bridge for connecting people to each other and immediate information. But when it comes to using it for marketing purposes, how do you explain to a client, or even to your own management, its value? The answer is the strategy –...

Human Centric B2B Marketing: Understanding the Customer Journey

It is no secret that we are on the frontlines of the next marketing landscape revolution. Recapping this morning’s sessions with Brian Solice, an author, digital anthropologist and Altimeter Group’s principal analyst and Paul Petermen, the head of industry...

Ep. 35: Getting referrals in the Digital Age

Referrals through digital platforms may be your new number one lead source. Now that “traditional” referrals are getting more difficult to come by, this could be your chance to capitalize on this source of leads. Tune into the video below to find out...