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Marketing to Seniors | 4 Potential Causes of Low Occupancy

Understanding why occupancy is low is the first step to correct the problem. In this week’s Two Minute Tuesday, we take a look at the top 4 causes and how to take steps for improving the situation. If you missed any previous videos on occupancy and the senior industry...
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Marketing to Seniors | Seven Step Process to Increase Occupancy

This week’s Two Minute Tuesday is a BIG one. We’ll take you through a seven step process to increase occupancy and get new clients. Hopefully you have been following along with our ongoing series. If not, make sure to take a look at the previous videos to fully grasp...
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Marketing to Seniors | The Future Starts Now

Our Marketing to Seniors series is back at Madonna University. Join us on Wednesday, May 15th, 2019 from 2:30 – 4:00 p.m. We will be discussing the latest trends in the senior industry and how you can stay ahead of the competition. Networking2:30 – 3:00 pm...
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Ep. 43: Industry experts talk about occupancy

What do you do when you need more clients? Hear from industry experts on their thoughts on occupancy and capacity. This two minute video will fill in the gaps on how to reach higher...
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Ep. 42: Why are prospects so hard to find?

We are at the beginning of the Silver Tsunami. With waves of baby boomers aging, why does it seem like prospects are still hard to find? This is the first video of an ongoing series that answers that question and provides a plan to help in your sales and marketing...
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Ep. 41: Determine your Marketing Budget

One of the most frequently asked questions we get is how much should companies spend on marketing. However, there are a variety of ways to determine budget. To start, you have to pose the question, what does it cost me to be at less than full capacity? Tune in below...
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Ep. 40: Finding “hot” prospects through location marketing

Would you like to find prospects who have toured your local competition or potential employees that are already committed to serving the needs of older adults? You can through location...
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Ep. 39: Finding “hot” prospects through social

Utilizing the various targeting options on social media is a very effective option to find “hot” prospects. Demographics, location and lifestyle are some of those options to find prospects who are interested in senior...
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Ep. 38: Finding “hot” prospects through search

Finding the right prospects is as important as ever and targeting those prospects by demographic and user location is no longer enough. Marketers have to cater to potential customers in all different phases of the funnel. With that being said, there is no better way...
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Ep. 37: Not everyone is your prospect

Find prospects interested in you While it’s never something one would like to hear, it’s hard to accept that not everyone is your prospect. Yes, you can surely find people in your target demographic and ideal location but pinpointing audiences that are interested...
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Nick Skislak

Founder + Partner

Nick is our leader and founder at SSDM, serving as the visionary; working closely with our clients and our team to develop strategies for success. With his vast experience, Nick is able to impart how sales and marketing work hand-in-hand, always looking at the big picture to develop the most impactful ways to grow a business.

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Michael J. Taylor II

Chief Creative Officer + Partner

With over a decade at SSDM, Chief Creative Officer and Partner Michael has led the agency to nearly 30 industry awards spanning web development, content strategy, search marketing, and video storytelling. His innovative leadership has earned SSDM multiple 'Best and Brightest Places to Work' recognitions both regionally and nationally. Michael excels at transforming complex marketing challenges into simple, engaging solutions that drive measurable results across all digital channels.

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