Let's Talk

Resources

Why Leads Aren’t Converting + How to Fix It

In today’s senior living landscape, converting leads into residents is more challenging than ever. Recent research suggests that only about 25% of your leads are ready to move in immediately. While this number may seem low, it’s important to remember that the...
Read More

How Centralizing Sales Increases Senior Living Conversion Rates

Maintaining high occupancy rates across multiple senior living communities is a well-known challenge. Instead of focusing on the problem, it’s time to talk about the solution — centralizing your sales efforts. By shifting your strategy toward a regionalized and...
Read More

The 6 Change Indicators for Senior Living Shoppers

Convincing prospects to move into a senior living community is rarely a quick or easy process. However, understanding key trends and changes in the senior living market can give you a competitive edge. Here are the six major change indicators that can help you better...
Read More

The Difference Between Helpful Touch + Informed Push

  Sensitivity in the Sales Process Choosing a senior living community is fraught with emotional, practical, and sometimes conflicting considerations. Different members of the family will have various opinions, and the individual making the decision might be...
Read More

What Does Population Have to Do With Senior Living Occupancy?

When it comes to maintaining and increasing occupancy in senior living communities, population demographics play a crucial role. Understanding the aging population in the geographic areas your communities serve can help align your lead generation and occupancy goals...
Read More

The Top 3 Reasons You Aren’t Turning Leads Into Tours

If your senior living community is generating a solid number of leads but struggling to convert them into tours, it’s time to take a deeper look at your sales and marketing process. Often, the issue lies not in the quantity or quality of leads, but in how they’re...
Read More

Shortsighted Marketing Metrics are Hurting Your Senior Housing Occupancy

Topic Rundown The Limitation of Focusing Solely on Solution Seekers: Not only is the solution-seeking audience smaller, research shows that their search tendencies don’t align with this single-pronged approach. The Importance of Brand Awareness in Senior Living:...
Read More
senior man playing video games

3 Senior Living Marketing Myths That Are Hurting Your Occupancy

The senior living industry is evolving fast—but unfortunately, many marketing strategies are stuck in the past. At SSDM, we’ve worked with senior living operators across the country, and we’ve seen firsthand what works… and what definitely doesn’t. Whether...
Read More

After COVID: The new communications strategy for senior living

It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new communications...
Read More

Occupancy Problems – Start with your Pipeline

If you are struggling with occupancy, start the repair process by looking at your pipeline. It will provide some great insight in developing a plan for next steps. If you missed any of the previous Two Minute Tuesday videos, check them out...
Read More

This field is for validation purposes and should be left unchanged.
Yes, I would like to receive updates from SSDM.
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form

Nick Skislak

Founder + Partner

Nick is our leader and founder at SSDM, serving as the visionary; working closely with our clients and our team to develop strategies for success. With his vast experience, Nick is able to impart how sales and marketing work hand-in-hand, always looking at the big picture to develop the most impactful ways to grow a business.

Close

Michael J. Taylor II

Chief Creative Officer + Partner

With over a decade at SSDM, Chief Creative Officer and Partner Michael has led the agency to nearly 30 industry awards spanning web development, content strategy, search marketing, and video storytelling. His innovative leadership has earned SSDM multiple 'Best and Brightest Places to Work' recognitions both regionally and nationally. Michael excels at transforming complex marketing challenges into simple, engaging solutions that drive measurable results across all digital channels.

Close