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Senior Marketing Services

Lead Nurturing

Your Next Move-In
Might Already Be in Your CRM

Many senior living prospects aren’t ready to make a decision right away. The process takes time, involves family input, and requires careful thought. If leads aren’t nurtured properly, they may lose interest or choose another community.

Start Nurturing Smarter

Services Include:

  • Goal Setting
  • Audience Segmentation
  • Journey Mapping
  • A/B Testing
  • Email Design
  • Landing Page Development
  • Content Curation
  • Automation Workflows
  • List Management
  • Reporting And Insights
  • Compliance Adherence

We See The Challenges Senior Living Communities Face

Running a senior living community requires constant attention to residents, staff, and daily operations. At the same time, maintaining strong occupancy means keeping up with inquiries, follow-ups, and ongoing outreach. This is where many teams run into problems.

  • Leads stop responding. Families express interest, but without continued outreach, they move on or choose another option.
  • Sales teams are stretched thin. With tours, meetings, and daily tasks, there is little time to manage long-term follow-ups.
  • Competition is everywhere. Without regular communication, prospective residents and their families may forget about your community.

These challenges make it harder to turn inquiries into move-ins. Our lead nurture service helps communities stay connected with prospects, keeping them engaged until they are ready to take the next step.

Okay, Tell Me More

Re-Engage Cold Leads + Turn Interest Into Action With Our Lead Nurturing Checklist

Download the Checklist

Senior Living
Lead Nurturing

Starting at $3,500/mo

Our Lead Nurturing Program helps senior living operators maintain consistent engagement with prospects, ensuring no lead goes cold. This service supports sales and marketing teams by streamlining communication, automating follow-ups, and improving CRM utilization.

No Leads Left Behind

What’s Included

Email Nurture Campaigns

Automated email sequences that guide prospects through the decision-making process with relevant content.

Retargeting and Social Ads

Branded content that follows your audience after they visit your website and/or fill out a contact form.

CRM Optimization + Management

Ensuring data is clean, organized, and structured for better lead tracking and sales efficiency.

Workflow Automation

Streamlining repetitive tasks like follow-ups, appointment reminders, and status updates.

Lead Scoring + Segmentation

Identifying high-potential prospects and prioritizing outreach based on engagement levels.

Direct Mail Retargeting

Personalized mailers designed to re-engage leads who have shown interest but haven’t moved forward.

Real-Time Reporting + Insights

Dashboards that track engagement, response rates, and conversion trends to refine outreach strategies.

Multi-Touchpoint Follow-Ups

A combination of email, SMS, and direct mail to keep leads engaged across different channels.

Strategy + Performance Reviews

Regular check-ins to assess effectiveness and adjust campaigns for better results.

This service best works within our Propel SL platform to create a full-funnel marketing and sales solution for senior living operators.

Lead Gen and Lead Closing

Trusted by
  • Sales Leaders
  • Marketing Leaders
  • Operators
  • REITs
Just Like You

SSDM has reduced ad spend while increasing leads. By understanding the business, they take a unique, effective marketing approach. Their results speak for themselves.
Johnathan R. Common Sail Investment Group
The SSDM Team has made an incredible impact on our web presence through their PPC management. We are thrilled with the results.
Erin K. Social Media Manager, Common Sail Investment Group
"I can’t consistently nurture every family from first inquiry to move-in."
"My follow-up messages aren’t reflecting each family's unique journey."

How We Get There

1

Work Smarter with Existing Tools

Most senior living operators have a CRM in place, but many teams struggle with getting the most out of it. Systems can become cluttered, processes may be inconsistent, and leads often go cold due to a lack of follow-up. Our team helps refine workflows, improve adoption, and ensure sales and marketing efforts run smoothly.

2

Stronger Lead Management Without Extra Work

A CRM should simplify lead tracking, not create more manual tasks. We adjust workflows to reduce unnecessary steps, ensuring leads move through the system efficiently while keeping teams focused on follow-ups that matter.

3

Clearer Prospect Information for Meaningful Outreach

A CRM holds valuable insights on every inquiry, from past tours to family concerns. We organize data in a way that makes it easy to access key details, allowing sales teams to reach out with the right message at the right time.

4

More Effective Use of Automation

Many platforms include automated tools, but they often go unused or are not set up properly. We help fine-tune email sequences, appointment reminders, and task automation so leads stay engaged without adding to staff workload.

5

Real-Time Reporting for Smarter Decisions

Collecting data is one thing, using it effectively is another. We set up dashboards that highlight trends in lead activity, tour scheduling, and response rates so adjustments can be made as needed to improve results.

6

Lead Prioritization for Better Efficiency

Not all leads are ready to move forward at the same pace. We configure lead scoring models that help sales teams focus on the most engaged prospects while maintaining consistent communication with those who need more time.

7

Sales Forecasting for Better Planning

A CRM can provide insights into future move-ins and occupancy trends. We structure reports and forecasting tools that help operators plan staffing, budget marketing efforts, and set realistic goals.

8

Consistent Engagement Without Added Stress

By refining processes, improving automation, and ensuring follow-ups happen on time, we help communities build stronger connections with prospects. More organized workflows lead to higher conversion rates and better experiences for families.

9

We Work With Your Existing CRM

There’s no need to switch platforms. Whether using HubSpot, Constant Contact Lead Gen + CRM, Salesforce, or another system, we optimize what is already in place and ensure teams are confident in using it effectively.

Marketing Investment Calculator

Maximize Marketing ROI for Occupancy Growth

Recognizing that many clients face challenges in determining the optimal lead-generation marketing investment for each senior living community, we developed a tool to simplify this critical calculation.

This resource analyzes key factors such as the number of communities, available units, and the leads required to maintain occupancy rates at or above 90%.

By leveraging the insights provided by this tool and strategically partnering with SSDM, your organization can optimize marketing spending to drive higher-quality leads, increase move-ins, and elevate occupancy rates.

27
$369.91
*3 Communities/100 Total Units Minimum

Total Monthly Investment**

$9,864.17

Get Pre-Qualified

*3 Communities/100 Total Units Minimum
**Calculations are based on average occupancy length and monthly cost to arrive at an average lifetime customer value.
These numbers vary greatly for unique communities and operators.

For a custom calculation based on your unique community mix, schedule time with us or give us a call.

Smarter Email Automation,
Better Engagement

Turn subscribers into loyal customers with automated email campaigns that deliver the right message at the right time.

From workflows to personalization, we create strategies that drive results.

Fill out the form, and let’s optimize your email marketing.

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The Basics

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Related Work

Read & Listen

Dive into a curated collection of insightful articles, podcasts, and guides designed for senior marketers seeking to stay ahead in a rapidly evolving industry. Whether you prefer to read thought-provoking content or listen to engaging discussions, these resources will provide actionable strategies, expert interviews, and the latest trends to inspire your next big campaign.

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Nick Skislak

Founder + Partner

Nick is our leader and founder at SSDM, serving as the visionary; working closely with our clients and our team to develop strategies for success. With his vast experience, Nick is able to impart how sales and marketing work hand-in-hand, always looking at the big picture to develop the most impactful ways to grow a business.

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Michael J. Taylor II

Chief Creative Officer + Partner

With over a decade at SSDM, Chief Creative Officer and Partner Michael has led the agency to nearly 30 industry awards spanning web development, content strategy, search marketing, and video storytelling. His innovative leadership has earned SSDM multiple 'Best and Brightest Places to Work' recognitions both regionally and nationally. Michael excels at transforming complex marketing challenges into simple, engaging solutions that drive measurable results across all digital channels.

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