1
Discovery + Strategy Development
Senior living is personal, and so is our approach. We begin with an in-depth discovery session to understand your community’s vision, your census goals, and the emotional motivators of your ideal residents and their families.
Next, we conduct a holistic audit of your current marketing efforts—from website traffic and lead sources to CRM data and digital ad performance. This helps us identify not only where gaps exist, but also where meaningful opportunities lie.
Based on this insight, we craft a customized growth marketing strategy tailored to your goals, budget, and timeline—ensuring that your message reaches the right people, at the right time, through the right channels.
2
Community-Specific Planning + Customization
Every senior living community operates under different circumstances—and each requires a unique marketing approach.
We identify your community’s current status:
- New Development: We build early-stage awareness and interest to drive pre-leasing efforts before doors open
- Lease-Up: We focus on speed and efficiency, implementing tactics that shorten sales cycles and increase move-in volume quickly
- Struggling Community: We assess perception gaps and focus marketing on repositioning, resident satisfaction, and lead re-engagement
3
Channel Selection + Campaign Planning
Based on your goals and audience—whether you’re targeting adult children, seniors themselves, or professional referral networks—we identify the most effective marketing channels: Google Ads, Facebook/Instagram, display retargeting, SEO, email workflows, and more.
We then build campaign plans that include:
- Creative direction tailored for emotional resonance and clarity
- Clear targeting by persona, geography, and intent
- Budget distribution aligned with lead goals and development timelines
Conversion tracking and performance measurement tools are embedded from day one.
4
Campaign Execution + Optimization
Once campaigns launch, our team actively monitors performance across all platforms. We fine-tune creatives, adjust targeting, rebalance budgets, and optimize for conversions—daily.
Key tactics include:
- A/B testing of messaging, headlines, and visuals
- Continuous refinements to landing pages and calls-to-action
- Dynamic budget adjustments to prioritize high-performing segments
5
Data Collection + Analysis
We track key metrics including cost-per-tour, inquiry-to-move-in rate, ROAS, and channel-specific performance. But we go further—analyzing which touchpoints matter most in your buyers’ journey, and what content truly converts.
This insight shapes not only your current campaigns but informs future community launches or repositioning strategies.
6
Regular Reporting + Insights
You’ll receive regular reports (weekly, bi-weekly, or monthly) with straightforward summaries, actionable insights, and strategic recommendations. No fluff—just the metrics that matter most to your census targets.
Review meetings are scheduled to keep us aligned, identify new growth opportunities, and pivot when needed.
7
Continuous Growth Optimization
Senior living marketing isn’t “set it and forget it.” Our team stays agile—learning from performance data, testing new ideas, and staying ahead of industry shifts.
We scale what works and sunset what doesn’t, ensuring that your lead generation efforts remain efficient, cost-effective, and responsive to market conditions.
