E-Commerce: The Difference Between Driving Traffic and Driving Conversions

Written By: Nick Skislak
Founder + Partner

Have you ever wondered why your advertising tactics haven’t been driving the expected number of conversions? The answer is, you may be choosing the wrong ad types. Learn the difference between advertising for traffic and advertising for conversions in this Forbes article by SS Digital Media’s Founder, Nick Skislak!

“Companies often mistakenly set goals of getting more conversions but take actions to drive more traffic. While there is a relationship, it’s not as close as you think.”

Read Nick’s full article here or watch his video discussing the topic!

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About The Author

Founder and CEO of SSDM, Nick is a strategic visionary who blends marketing intuition with sales expertise. He brings a big-picture mindset to every client challenge, helping brands uncover growth opportunities through smarter strategy. Nick shares real-world insights on aligning sales and marketing to drive measurable business success.

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E-Commerce: The Difference Between Driving Traffic and Driving Conversions

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