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E-Commerce: The Difference Between Driving Traffic and Driving Conversions

Nick Skislak
Written By: Nick Skislak
Founder + Partner
Nick Skislak
Written By: Nick Skislak
Founder + Partner

Have you ever wondered why your advertising tactics haven’t been driving the expected number of conversions? The answer is, you may be choosing the wrong ad types. Learn the difference between advertising for traffic and advertising for conversions in this Forbes article by SS Digital Media’s Founder, Nick Skislak!

“Companies often mistakenly set goals of getting more conversions but take actions to drive more traffic. While there is a relationship, it’s not as close as you think.”

Read Nick’s full article here or watch his video discussing the topic!

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Nick Skislak

About The Author

Founder and CEO of SSDM, Nick is a strategic visionary who blends marketing intuition with sales expertise. He brings a big-picture mindset to every client challenge, helping brands uncover growth opportunities through smarter strategy. Nick shares real-world insights on aligning sales and marketing to drive measurable business success.

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Nick Skislak

Founder + Partner

Nick is our leader and founder at SSDM, serving as the visionary; working closely with our clients and our team to develop strategies for success. With his vast experience, Nick is able to impart how sales and marketing work hand-in-hand, always looking at the big picture to develop the most impactful ways to grow a business.

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Michael J. Taylor II

Chief Creative Officer + Partner

With over a decade at SSDM, Chief Creative Officer and Partner Michael has led the agency to nearly 30 industry awards spanning web development, content strategy, search marketing, and video storytelling. His innovative leadership has earned SSDM multiple 'Best and Brightest Places to Work' recognitions both regionally and nationally. Michael excels at transforming complex marketing challenges into simple, engaging solutions that drive measurable results across all digital channels.

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