Senior Living Marketing
Marketing for senior living is about more than filling vacancies—it’s about guiding families through one of life’s most important decisions. With deep expertise in the industry, we help communities connect with the right audience, build trust, and grow sustainably through strategic, empathetic marketing.
Garry Cole of SSDM Presents Senior Living Marketing Strategies
TROY, Mich. — Garry Cole, VP of Client Solutions at SSDM (formerly SS Digital Media) was part of a group of senior-living experts who presented various education sessions at the HCAM/MCAL Spring Leadership Conference, March 4 & 5 at the Motor City Casino in...
Ep. 36: Referrals – Recap and Go
Two Minute Tuesday As we’ve discussed over the previous four videos, referrals may be the single most important source of qualified leads in the Senior Industry. This video is the last in the series and provides a two-minute recap of key steps to formulate your...
Ep. 35: Getting referrals in the Digital Age
Referrals through digital platforms may be your new number one lead source. Now that “traditional” referrals are getting more difficult to come by, this could be your chance to capitalize on this source of leads. Tune into the video below to find out...
Ep. 34: How to get more referrals from Healthcare Partners
Healthcare Partners are the Holy Grail of referrals. However, receiving referrals from Healthcare Partners are becoming more difficult to get. Take a moment to learn how you can increase these types of referrals by playing their...
Ep. 33: Referrals – What’s in it for them?
The third part of this video series focuses on why people make referrals. What is in it for them? Knowing the motivation is important for your success. Tune in to this episode of Two Minute Tuesday to learn...
Ep. 32: Referrals – manage your message
Referrals usually generate the largest source of qualified leads in the Senior Industry. What are your referral partners saying about you? What is your “because?” The key to success is managing the...
EP31: The #1 way to increase leads – referrals.
Referrals may be the single most important source of qualified leads in the Senior Industry. This video is the first in a series to help increase referrals. Today we talk about the “why” and “who” in your referral...
EP30: What to measure and how
Metrics are so important. They are your scorecard for past performance and insight into future success. See what should you be measuring and how. This Two Minute Tuesday discusses the most critical metrics and how you can best utilize them to help you be more...
EP29: Use These Tips to Build Brand Awareness
A couple of weeks ago, we wrapped up our series about brand messaging and how that helps you as a brand answer the question “why you?” This week, we’re talking about your communications strategy and how to build...
EP28: Stop worrying about your competitors
Having an obsession with your current and potential customers is far more important than obsessing over what your competition is...
