Senior Living Marketing
Marketing for senior living is about more than filling vacancies—it’s about guiding families through one of life’s most important decisions. With deep expertise in the industry, we help communities connect with the right audience, build trust, and grow sustainably through strategic, empathetic marketing.
The Top 3 Reasons You Aren’t Turning Leads Into Tours
Topic Rundown A Short Nurturing Process: Leads are often abandoned too quickly, particularly those in the early stages of decision-making. Extending the nurturing process with patience and consistent touchpoints keeps your community top-of-mind until prospects...
Shortsighted Marketing Metrics are Hurting Your Senior Housing Occupancy
Topic Rundown The Limitation of Focusing Solely on Solution Seekers: Not only is the solution-seeking audience smaller, research shows that their search tendencies don’t align with this single-pronged approach. The Importance of Brand Awareness in Senior Living:...
Challenging the sales norm
Some things in life rarely change, and sales techniques used to fall into this category – until now. Let’s talk about one of the most impactful selling tactics: the challenger. Sales for business growth The formula for successful selling has always been to establish a...
After COVID: The new communications strategy for senior living
It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new communications...
Occupancy Problems – Start with your Pipeline
If you are struggling with occupancy, start the repair process by looking at your pipeline. It will provide some great insight in developing a plan for next steps. If you missed any of the previous Two Minute Tuesday videos, check them out...
Advice from Conor McGregor – Dealing with the Competition
Competition is a key reason for occupancy problems. Learn from Conor McGregor how you should deal with the competition. Hint…don’t beat them up. If you missed any previous videos on occupancy and the senior industry, view them...
Marketing to Seniors | 4 Potential Causes of Low Occupancy
Understanding why occupancy is low is the first step to correct the problem. In this week’s Two Minute Tuesday, we take a look at the top 4 causes and how to take steps for improving the situation. If you missed any previous videos on occupancy and the senior industry...
Marketing to Seniors | Seven Step Process to Increase Occupancy
This week’s Two Minute Tuesday is a BIG one. We’ll take you through a seven step process to increase occupancy and get new clients. Hopefully you have been following along with our ongoing series. If not, make sure to take a look at the previous videos to fully grasp...
Marketing to Seniors | The Future Starts Now
Our Marketing to Seniors series is back at Madonna University. Join us on Wednesday, May 15th, 2019 from 2:30 – 4:00 p.m. We will be discussing the latest trends in the senior industry and how you can stay ahead of the competition. Networking2:30 – 3:00 pm...
Ep. 43: Industry experts talk about occupancy
What do you do when you need more clients? Hear from industry experts on their thoughts on occupancy and capacity. This two minute video will fill in the gaps on how to reach higher...
