Senior Living Marketing
Marketing for senior living is about more than filling vacancies—it’s about guiding families through one of life’s most important decisions. With deep expertise in the industry, we help communities connect with the right audience, build trust, and grow sustainably through strategic, empathetic marketing.
Higher Time on Your Site a Win? No! Here’s Why
In most industries, website metrics such as time on site are viewed as indicators of success. The longer visitors stay on your website, the higher the assumption that they’re engaging with your content, which often translates into positive user experience (UX) and...
Why Leads Aren’t Converting + How to Fix It
In today’s senior living landscape, converting leads into residents is more challenging than ever. Recent research suggests that only about 25% of your leads are ready to move in immediately. While this number may seem low, it’s important to remember that the...
How Centralizing Sales Increases Senior Living Conversion Rates
Maintaining high occupancy rates across multiple senior living communities is a well-known challenge. Instead of focusing on the problem, it’s time to talk about the solution — centralizing your sales efforts. By shifting your strategy toward a regionalized and...
The 6 Change Indicators for Senior Living Shoppers
Convincing prospects to move into a senior living community is rarely a quick or easy process. However, understanding key trends and changes in the senior living market can give you a competitive edge. Here are the six major change indicators that can help you better...
The Difference Between Helpful Touch + Informed Push
Sensitivity in the Sales Process Choosing a senior living community is fraught with emotional, practical, and sometimes conflicting considerations. Different members of the family will have various opinions, and the individual making the decision might be...
What Does Population Have to Do With Senior Living Occupancy?
When it comes to maintaining and increasing occupancy in senior living communities, population demographics play a crucial role. Understanding the aging population in the geographic areas your communities serve can help align your lead generation and occupancy goals...
The Top 3 Reasons You Aren’t Turning Leads Into Tours
If your senior living community is generating a solid number of leads but struggling to convert them into tours, it’s time to take a deeper look at your sales and marketing process. Often, the issue lies not in the quantity or quality of leads, but in how they’re...
Shortsighted Marketing Metrics are Hurting Your Senior Housing Occupancy
Topic Rundown The Limitation of Focusing Solely on Solution Seekers: Not only is the solution-seeking audience smaller, research shows that their search tendencies don’t align with this single-pronged approach. The Importance of Brand Awareness in Senior Living:...
3 Senior Living Marketing Myths That Are Hurting Your Occupancy
The senior living industry is evolving fast—but unfortunately, many marketing strategies are stuck in the past. At SSDM, we’ve worked with senior living operators across the country, and we’ve seen firsthand what works… and what definitely doesn’t. Whether...
Challenging the sales norm
Some things in life rarely change, and sales techniques used to fall into this category – until now. Let’s talk about one of the most impactful selling tactics: the challenger. Sales for business growth The formula for successful selling has always been to establish a...
