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Conversion Optimization

Traffic is only valuable if it converts. Through data-driven testing, UX enhancements, and strategic messaging, we optimize the customer journey to turn visitors into leads and leads into loyal customers. Learn how to refine your digital experience and maximize every interaction.

Defining The Customer Journey

What is the Customer Journey? With so many ways to reach a customer, the obvious question at the end of the day is: which of my marketing channels, messages and creative swayed that sale? The answer is – all of them. And that’s why mapping the customer journey...
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Attribution, Tracking & Insights

There are tools available in Adwords, Analytics and now Google Attribution, as well as third-party tools, that provide more flexibility and insights than ever. But that doesn’t mean attribution has become easier, or is even “solved” for most...
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E-Commerce: The Difference Between Driving Traffic and Driving Conversions

Have you ever wondered why your advertising tactics haven’t been driving the expected number of conversions? The answer is, you may be choosing the wrong ad types. Learn the difference between advertising for traffic and advertising for conversions in this Forbes...
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Nick Skislak

Founder + Partner

Nick is our leader and founder at SSDM, serving as the visionary; working closely with our clients and our team to develop strategies for success. With his vast experience, Nick is able to impart how sales and marketing work hand-in-hand, always looking at the big picture to develop the most impactful ways to grow a business.

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Michael J. Taylor II

Chief Creative Officer + Partner

With over a decade at SSDM, Chief Creative Officer and Partner Michael has led the agency to nearly 30 industry awards spanning web development, content strategy, search marketing, and video storytelling. His innovative leadership has earned SSDM multiple 'Best and Brightest Places to Work' recognitions both regionally and nationally. Michael excels at transforming complex marketing challenges into simple, engaging solutions that drive measurable results across all digital channels.

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