Analytics + Performance
Data without direction is just noise. In today’s digital landscape, understanding your marketing performance is the key to making smarter decisions and driving real results. From tracking key metrics to uncovering hidden insights, we break down how to measure, analyze, and optimize your marketing efforts for maximum impact. Let’s turn data into growth.
The Latest in Reporting in Digital
So there’s one thing for sure, there is no lack of data to review or tools available. Whether you’re looking at integrating new tools, or create a better reporting experience, there are options. Here are some key things to consider when looking at quality reporting....
Figuring Out Visitor Value: What’s Your Web Traffic Worth?
“Why should I care about my visitor value?” Let’s be honest, did this question run through your head when you read the title of this blog? If it did, don’t worry. You’re not alone. Many companies and brands do not understand the true importance of calculating their...
Don’t Set It and Forget It: AdWords Account Management
I would first like to say, it is always our recommendation to have a professional manage your account regularly, whether that’s an in-house person or an agency. Over the years, I’ve heard a lot of clients ask if we can just setup a Google AdWords account and just let...
