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Marketing resource management: four key elements to consider

Doing more with less is a strategy that wins every time. How can you do it all without actually doing it all? What’s the best way to evaluate your options and determine the optimal solution for your current situation?

Shaping by design

The psychology behind good advertising is captivating, as smart graphic design fully supports messaging. An appreciation of the power of great design to motivate engagement and influence opinion is one of the most gratifying aspects of being a visual designer.

Always ask why. Five times

Contrary to popular belief, the study of data is both a left-brained and right-brained endeavor. Lucky for us, Sarah Jeffrey feels...
How staying home is bringing businesses together

How staying home is bringing businesses together

This is a bizarre time for us all. Across the globe, the current situation sparks concerns for families and business owners. With limitations and curfews expanding, small businesses and other establishments have shut down to help flatten the curve. “Doing...

Marketing Beyond the Cookie

Marketing Beyond the Cookie

"It’s no secret – as Google goes, so goes much of the online community. So when Google recently confirmed the death of third-party cookies (which have been on life support for the last 12-18 months), it’s no wonder marketing leaders were left panicked and...

No Time to Waste

No Time to Waste

Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but definitely communicate. This is no time to be quiet.   Certainty amidst the chaos I was talking to a friend recently and asked...

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