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Our thoughts + industry insights

Meet Micaela Petrucci

Micaela Petrucci fell in love with the unique mystique of working at an agency. Softball star cuts her teeth on radio promotion At...

What does digital marketing success look like?

So much work goes into a digital marketing initiative. It involves every team - research and data; analysis and strategy; media...

SSDM and Roundtable6 Form an Alliance for Client Success

Sharing space and supporting each other’s skills, SSDM has welcomed Roundtable 6 to 850 Stephenson Highway in Troy, enabling both...
Shaping by design

Shaping by design

The psychology behind good advertising is captivating, as smart graphic design fully supports messaging. An appreciation of the power of great design to motivate engagement and influence opinion is one of the most gratifying aspects of being a visual designer.

Always ask why. Five times

Always ask why. Five times

Contrary to popular belief, the study of data is both a left-brained and right-brained endeavor. Lucky for us, Sarah Jeffrey feels comfortable with this seeming dichotomy. Data will talk to you if you’re willing to listen As some of you may know, the main...

Valuable lessons carried into professional careers

Valuable lessons carried into professional careers

"As summer approaches, high school seniors are considering the many academic routes available to them. Whether it be college, trade school, or a crash course in a relevant field, the path to endless opportunities begins with seeking knowledge." That’s why...

Haute Couture

Haute Couture

Following in the footsteps of so many wonderful SSDM interns, Katie Couture joins a long list of Chips at SSDM. At a time when understanding the meaning of “couture” is hit-or-miss in most vocabularies, Katie Couture is already proving to have a style all...



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