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Creating content guidelines
"When creating content for a client, it is important to be consistent." Each element created must remain true to the client’s brand image. A brand image is the way in which a client wishes to be seen by the public. Creating guidelines ensures that content...
Looking back at top reads of 2020
Content is king - that’s a fact - but quantity definitely does not equal quality when it comes to content creation. Top reads of the year With the new year just around the corner, we decided to look back at our previous blogs to see what topics struck a chord, if we...
Meet Micaela Petrucci
Micaela Petrucci fell in love with the unique mystique of working at an agency. Softball star cuts her teeth on radio promotion At Northville High School, Micaela Petrucci was a varsity softball player in her sophomore year, nailing any batter headed for...
SSDM Named to Financial Times 500 Fastest Growing in America
SSDM is most often recognized for its highly successful client campaigns, and now is being equally honored for its financial stability. Strength in numbers SSDM has ranked at #309 on the Financial Times list of the 500 Fastest Growing Companies in America....
What does digital marketing success look like?
So much work goes into a digital marketing initiative. It involves every team - research and data; analysis and strategy; media planning, creative and execution. So, when all is said and done, how do you know if it’s successful? The success yardstick A...
SSDM and roundtable6 Form an Alliance for Client Success
Sharing space and supporting each other’s skills, SSDM has welcomed roundtable6 to 850 Stephenson Highway in Troy, enabling both agencies to bring more customized solutions to a wider range of clients. A meeting of the minds During SSDM’s 12 years in...
All systems go
When I interviewed for the job at SSDM, the idea of running an office with a dozen or so people seemed to be so much easier than running eight high-traffic hair salons in four different states. Right? Well, only slightly 🙂 How does your garden grow? It...
Impacting Animals’ Lives
SSDM is delighted to share its latest award win - this time, for a social media strategy to restore the reputation of a local animal shelter. Waging social media war SSDM was first introduced to the Humane Society of Macomb (HSM) several years ago, when...
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