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Our thoughts + industry insights

Is Google Tag Manager part of your digital toolbelt?

We know reporting can be a challenge, especially when it comes to proving ROI to your C-Suite executives. Adding tools like Google Tag Manager (GTM)...

Are you content with your content?

For good reason, and this year, more than ever, content really is king. Are you curious why it’s on the priority list for the marketers we surveyed?...

The new marketing model: Do more with less

The measures of success for marketers have finally become much clearer. Or have they? Although the science of marketing has opened new avenues for...
Creating content guidelines

Creating content guidelines

"When creating content for a client, it is important to be consistent." Each element created must remain true to the client’s brand image. A brand image is the way in which a client wishes to be seen by the public. Creating guidelines ensures that content...

Meet Micaela Petrucci

Meet Micaela Petrucci

Micaela Petrucci fell in love with the unique mystique of working at an agency. Softball star cuts her teeth on radio promotion At Northville High School, Micaela Petrucci was a varsity softball player in her sophomore year, nailing any batter headed for...

All systems go

All systems go

When I interviewed for the job at SSDM, the idea of running an office with a dozen or so people seemed to be so much easier than running eight high-traffic hair salons in four different states. Right? Well, only slightly 🙂 How does your garden grow? It...

Impacting Animals’ Lives

Impacting Animals’ Lives

SSDM is delighted to share its latest award win - this time, for a social media strategy to restore the reputation of a local animal shelter. Waging social media war SSDM was first introduced to the Humane Society of Macomb (HSM) several years ago, when...



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