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Our thoughts + industry insights

Performance horsepower

Digital marketing is all about performance. Monitoring key performance indicators (KPIs) is a huge part of what we do, and delivering on...

Decidedly different creative teams

When Gabrielle “Gabbey” Music joined SSDM as a senior visual designer, she immediately came face to face with the “marketing fire,” as...

Maximum impact

Wendy Page is a poster child for the Greek way of succeeding in college. Extremely active in Alpha Sigma Tau at Eastern Michigan...
Creative strength

Creative strength

The most recent additions to SSDM’s creative team are wacky, wild and wonderful. Perfect characteristics to fit right in here! In our world of digital marketing and advertising, it’s all about the impressions we make. The correct combination of words and...

It was inevitable

It was inevitable

Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad...

Hitting it out of the park

Hitting it out of the park

Marketing is a team sport Cheryl Moscato, SSDM’s new senior client experience manager, has been involved with sports her entire life, including softball since age four, playing at the Canadian national softball level, pitching and fielding third base. It’s...

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