Latest Happenin’s
Our thoughts + industry insights
Marketing Beyond the Cookie
It’s no secret - as Google goes, so goes much of the online community. So when Google recently confirmed the death of third-party cookies (which have been on life support for the last 12-18 months), it’s no wonder marketing leaders were left panicked and befuddled....
No Time to Waste
Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but definitely communicate. This is no time to be quiet. Certainty amidst the chaos I was talking to a friend recently and asked...
Celebrating National Reading Month
"I do believe something very magical can happen when you read a book.” ~ J. K. Rowling Everyone at SSDM takes pride in relentless improvement, whether it relates to work, side projects or the pursuit of happiness. We came together to create a list of...
Spring Forward
5 Spring Cleaning Tips Now that we’re back in the groove after the Daylight Savings Time adjustment, it’s time to check your home’s detector batteries, reset your manual watches and double-check your website technologies for smooth sailing this summer. Tip #1: SSL...
Demand gen does not equal lead gen: here’s the difference
Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.
Thoughts on Social Media Strategy from a Gen Z Marketer
Courting the Gen Z audience –Right now, the attention of younger consumers is a highly sought-after commodity. My generation is developing purchasing power and declaring our preferred brands. A lot of us are using social media as a way to express...
International Women’s Day: Inspiring Female Figures
International Women’s Day: Inspiring Female Figures It’s International Women’s Day! On this day, we celebrate all the wonderful achievements of women throughout our history. This year, we asked the powerhouse women of SSDM to nominate those who have inspired them...
AI Enables Pattern Recognition, The Foundation of Behavioral Marketing
“We have no future because our present is too volatile. We have only risk management. The spinning of the given moment's scenarios. Pattern recognition.” ~ William Gibson (“cyberpunk” and speculative fiction writer) Curves ahead. Remain alert. I think a lot about...
LATEST
Contact Us
Stay plugged in!
Updates + Insights
Sign up and get our thoughts on managing the customer journey.
By completing this form you agree to receive updates from
SSDM. Privacy Policy.
We Value Partnerships.
Ready? Let’s chat.
© 2008–2019, SSDM | Privacy Policy
(313) 307-3154
850 Stephenson Hwy Suite 700 Troy, MI