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Our thoughts + industry insights

Let’s Dance: The Mechanics and Artistry of Team Management

A dance instructor is a unique type of leader, assessing the talents and strengths of each class member while arranging steps and...

After COVID: The new communications strategy for senior living

It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is...

System thinking can change everything

The art of leading a team has often been referred to as “herding cats,” which is as funny as it is apt. I know it’s a cliche, but quite...
Marketing Beyond the Cookie

Marketing Beyond the Cookie

It’s no secret - as Google goes, so goes much of the online community. So when Google recently confirmed the death of third-party cookies (which have been on life support for the last 12-18 months), it’s no wonder marketing leaders were left panicked and befuddled....

No Time to Waste

No Time to Waste

Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but definitely communicate. This is no time to be quiet.   Certainty amidst the chaos I was talking to a friend recently and asked...

Celebrating National Reading Month

Celebrating National Reading Month

"I do believe something very magical can happen when you read a book.”  ~ J. K. Rowling    Everyone at SSDM takes pride in relentless improvement, whether it relates to work, side projects or the pursuit of happiness. We came together to create a list of...

Spring Forward

Spring Forward

5 Spring Cleaning Tips Now that we’re back in the groove after the Daylight Savings Time adjustment, it’s time to check your home’s detector batteries, reset your manual watches and double-check your website technologies for smooth sailing this summer.   Tip #1: SSL...



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