Tag: technology

Figuring out decision technology + where it works best

A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit testing.”...

DSDET: Mathew Sweezey Recap

Events

This session was so amazing. It demanded its own blog. Here’s our recap:The New Era of Contextual Marketing Mathew Sweezey, Author, Principal of Marketing Insights, Salesforce @msweezeyNew technology killed the former king, and in today’s age we have seen this play...

Figuring out decision technology + where it works best

DSDET: Mathew Sweezey Recap

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