Analytics & Performance, Growth Marketing, SEO & Paid Search
Trust us, we completely understand the appeal and temptation of Googling your business, especially when you begin to question the performance of your paid campaigns. But we must advise, this is a bad idea. Not only will your impression count against the metrics of...
Content Marketing, Social Media
Quick. What’s the second largest search engine? Bing? Yahoo? Nope. It’s YouTube. And therein lies the power behind leveraging YouTube as an important tool in your marketing suite. Hear from Laura: YouTube has become the best way to achieve quick, easy, compelling,...
Advertising + Media, Analytics & Performance, SEO & Paid Search
I would first like to say, it is always our recommendation to have a professional manage your account regularly, whether that’s an in-house person or an agency. Over the years, I’ve heard a lot of clients ask if we can just setup a Google AdWords account and just let...
Advertising + Media, SEO & Paid Search
Google made a BIG change that impacts how advertisements appear on search results pages. Google will no longer serve text ads on the right side of organic results, with an exception!Google rolled out a HUGE change to remove ads on the right side of search results. In...