Senior Marketing
Shaping by design
The psychology behind good advertising is captivating, as smart graphic design fully supports messaging. An appreciation of the power of great design to motivate engagement and influence opinion is one of the most gratifying aspects of being a visual designer.
Why is the CMO position a short-term gig?
"Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference." Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
After COVID: The new communications strategy for senior living
It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new...
A better way to
market to seniors
Register to attend this informative 60 minute presentation providing insight into a new, better way to market to seniors.
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EP5: 10 Considerations to Evaluate a CRM System
Wow – a lot to cram in 2 minutes.
EP4: How Strong is Your Pipeline?
The size of your Pipeline is a good start.
EP3: How Big Should Your Pipeline Be?
Meeting sales goals depends a lot on the size of your Pipeline.
Marketing To Seniors Event
Take a look at the video for an overview on the Senior Marketing event at Madonna University on Wednesday, May 23.
EP2: Most Important Thing To Do This Week
Sales and marketing in the senior space has changed.
EP1: Best Practice
Sales and marketing in the senior space has changed.
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