Senior Marketing
From symphony to synchrony
The nexus of technology and creativity is the sweet spot for SSDM creative director and partner, Michael J. Taylor II. Creative problem solving In an earlier career iteration, as a music producer and recording engineer, I came to appreciate the blending of technology...
What does digital marketing success look like?
So much work goes into a digital marketing initiative. It involves every team - research and data; analysis and strategy; media planning, creative and execution. So, when all is said and done, how do you know if it’s successful? The success yardstick A...
Marketing resource management: four key elements to consider
Doing more with less is a strategy that wins every time. How can you do it all without actually doing it all? What’s the best way to evaluate your options and determine the optimal solution for your current situation?
A better way to
market to seniors
Register to attend this informative 60 minute presentation providing insight into a new, better way to market to seniors.
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EP11: How The Customer Journey Starts
So important to managing the journey, is knowing where it starts.
EP10: Stop Selling And Start Managing The Customer Journey
This week, we’ll cover some of the best ways to manage your customer journey with a continued focus on the senior market.
EP9: Building trust – Part 2
10 more ways to build trust. Yes it is that important.
EP8: 20 Ways to Build Trust – Part 1
Trust is so important in building a relationship with a prospect.
EP7: Four Things You Should Do Every Week
Yes, it is all important, but make sure you do these 4.
EP6: Eight Best Practice Ideas for CRM Management
Managing your CRM efforts are critical for success.
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