Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
What Does Population Have to Do With Senior Living Occupancy?
When it comes to maintaining and increasing occupancy in senior living communities, population demographics play a crucial role. Understanding the aging population in the geographic areas your communities serve can help align your lead generation and occupancy goals...
The Top 3 Reasons You Aren’t Turning Leads Into Tours
If your senior living community is generating a solid number of leads but struggling to convert them into tours, it’s time to take a deeper look at your sales and marketing process. Often, the issue lies not in the quantity or quality of leads, but in how they’re...
Shortsighted Marketing Metrics are Hurting Your Senior Housing Occupancy
Topic Rundown The Limitation of Focusing Solely on Solution Seekers: Not only is the solution-seeking audience smaller, research shows that their search tendencies don’t align with this single-pronged approach. The Importance of Brand Awareness in Senior Living:...
3 Senior Living Marketing Myths That Are Hurting Your Occupancy
The senior living industry is evolving fast—but unfortunately, many marketing strategies are stuck in the past. At SSDM, we’ve worked with senior living operators across the country, and we’ve seen firsthand what works… and what definitely doesn’t. Whether...
An organic agency evolution
For some, working at an agency is no easy feat. Tena Hermance, however, has spent her career blazing trails at metro Detroit’s biggest marketing and advertising agencies — and now she’s bringing that expertise to SSDM. Women leading the industry Tena Hermance is no...
Michael Crank is all about the experience
The exuberant Michael Crank has joined SSDM, bringing with him a toolkit chock-full of Grade-A customer service skills, a network of diverse connections and a passion for marketing. Cruising into a career opportunity While we all love a good underdog story, Michael...
The email marketing funnel: A beginner’s guide
In the marketing toolbox, email is the golden hammer. In the right hands, email is the single most powerful tool for nurturing high-quality sales leads and increasing revenue. The dark truth about email marketing Yes, email is still relevant — and well worth your...
The do’s and don’ts of social media for your business
Social media content should always provide your audience with value. Even if that’s just a quick laugh, make sure all of your posts have a purpose. In today’s competitive marketplace, the impact of social media on business can’t be denied. Creating social media...
CX management: rolling out the red carpet
Working with a digital marketing agency for the first time naturally comes with some hesitancy — and lots of new questions. That’s why a people-first philosophy is key when developing new client relationships. What’s the point of CX management? Essentially, we’ve...
Winning: It’s all about the team
We’ve won another Best + Brightest award! You might be thinking, “Wow, they must be doing a lot of things right!” Well, we believe that’s true, but don’t take our word for it. Ask our team members. We did. There are thousands of awards up for grabs in the marketing...
