Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
The Latest in Reporting in Digital
So there’s one thing for sure, there is no lack of data to review or tools available. Whether you’re looking at integrating new tools, or create a better reporting experience, there are options. Here are some key things to consider when looking at quality reporting....
SSDM is a Finalist for Three U.S. Search Awards
We are ecstatic. When we first heard we were named as finalists in three categories for the U.S. Search Awards 2017, we were beside ourselves. The U.S. Search Awards annually showcases the best and brightest in the search marketing industry and to named a finalist in...
SSDM Wins Merit Award from IABC Detroit Chapter
We are very humbled to receive the Merit award in the Community Relations and Reputation Management category of the Communication Management division from the Detroit Chapter of the International Association of Business Communicators (IABC). We worked alongside the...
Are You Using YouTube?
Quick. What’s the second largest search engine? Bing? Yahoo? Nope. It’s YouTube. And therein lies the power behind leveraging YouTube as an important tool in your marketing suite. Hear from Laura: YouTube has become the best way to achieve quick, easy, compelling,...
SS Digital Media Heads to Social Media Day Detroit
What better way to ring in the holiday weekend than with an insightful look into the world of social media. Last Friday, June 30, myself and one of our accounts interns headed down to Detroit to learn what’s new and exciting in social media at The Atheneum Hotel. The...
SS Digital Media Wins CORP! Magazine Economic Bright Spot Award
We were recently recognized as one of Michigan’s Economic Bright Spots by Corp! Magazine. The award was presented at the magazine’s annual luncheon on Wednesday, June 8 at the International Banquet Center in Detroit. For the last nine years, the award has celebrated...
Why You Should Be Careful When Siloing Your Marketing Services
Want email marketing? Go to an email marketing expert, of course. What about search ads? A successful search marketing agency is the obvious choice. Social media? An organization that specializes in all things social is clearly right decision. Except, it isn’t always...
E-Commerce: The Difference Between Driving Traffic and Driving Conversions
Have you ever wondered why your advertising tactics haven’t been driving the expected number of conversions? The answer is, you may be choosing the wrong ad types. Learn the difference between advertising for traffic and advertising for conversions in this Forbes...
Figuring Out Visitor Value: What’s Your Web Traffic Worth?
“Why should I care about my visitor value?” Let’s be honest, did this question run through your head when you read the title of this blog? If it did, don’t worry. You’re not alone. Many companies and brands do not understand the true importance of calculating their...
A Quick Breakdown on Snapchat Advertising
Perhaps one of the most popular social media platforms today, Snapchat, is growing rapidly among younger demographics. As the platform grows so does the advertising opportunities. Check out this quick breakdown on Snapchat advertising: Who’s On Snapchat More than 200...
