Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
Selling life insurance in the digital age
Digital marketing has revolutionized the way we receive and perceive information. Many industries have embraced the opportunity and are now “all in,” while others are taking a more cautionary approach. It seems this is the case with the life insurance industry, in...
Ep. 33: Referrals – What’s in it for them?
The third part of this video series focuses on why people make referrals. What is in it for them? Knowing the motivation is important for your success. Tune in to this episode of Two Minute Tuesday to learn...
Ep. 32: Referrals – manage your message
Referrals usually generate the largest source of qualified leads in the Senior Industry. What are your referral partners saying about you? What is your “because?” The key to success is managing the...
Turn blog visitors into paying customers
If you sell online, there are many avenues to direct traffic to your website. Search marketing techniques are now so scientific, if you have a fairly strategic methodology to drive visitors to your blog and website, you’ve won half the battle. Once a visitor makes it...
EP31: The #1 way to increase leads – referrals.
Referrals may be the single most important source of qualified leads in the Senior Industry. This video is the first in a series to help increase referrals. Today we talk about the “why” and “who” in your referral...
You can’t do it alone – create integrated partnerships
Small business success is a marketing mixed bag Small business owners are the backbone of the business community, but sometimes it seems that they are having their backs broken by the crush of the digital age. So many long-standing businesses have always done things...
EP30: What to measure and how
Metrics are so important. They are your scorecard for past performance and insight into future success. See what should you be measuring and how. This Two Minute Tuesday discusses the most critical metrics and how you can best utilize them to help you be more...
EP29: Use These Tips to Build Brand Awareness
A couple of weeks ago, we wrapped up our series about brand messaging and how that helps you as a brand answer the question “why you?” This week, we’re talking about your communications strategy and how to build...
Are your internal digital marketing efforts getting the job done?
The new business roller coaster If it’s your job to drum up new business, you know it’s like a roller coaster. Sometimes you have the Midas touch and sometimes you go weeks without bringing in any new business. As sales and marketing are so closely aligned, when sales...
EP28: Stop worrying about your competitors
Having an obsession with your current and potential customers is far more important than obsessing over what your competition is...
