Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
Marketing to Seniors | Seven Step Process to Increase Occupancy
This week’s Two Minute Tuesday is a BIG one. We’ll take you through a seven step process to increase occupancy and get new clients. Hopefully you have been following along with our ongoing series. If not, make sure to take a look at the previous videos to fully grasp...
Facebook is illuminating its ad data
Good intel is invaluable How much are you willing to spend to get your message in front of the right audiences? Ever wonder what your competition is spending on social media? For the past year, Facebook Ad Library has provided a comprehensive, keyword-searchable...
Marketing to Seniors | The Future Starts Now
Our Marketing to Seniors series is back at Madonna University. Join us on Wednesday, May 15th, 2019 from 2:30 – 4:00 p.m. We will be discussing the latest trends in the senior industry and how you can stay ahead of the competition. Networking2:30 – 3:00 pm...
Ep. 43: Industry experts talk about occupancy
What do you do when you need more clients? Hear from industry experts on their thoughts on occupancy and capacity. This two minute video will fill in the gaps on how to reach higher...
Ep. 42: Why are prospects so hard to find?
We are at the beginning of the Silver Tsunami. With waves of baby boomers aging, why does it seem like prospects are still hard to find? This is the first video of an ongoing series that answers that question and provides a plan to help in your sales and marketing...
Ep. 41: Determine your Marketing Budget
One of the most frequently asked questions we get is how much should companies spend on marketing. However, there are a variety of ways to determine budget. To start, you have to pose the question, what does it cost me to be at less than full capacity? Tune in below...
Ep. 40: Finding “hot” prospects through location marketing
Would you like to find prospects who have toured your local competition or potential employees that are already committed to serving the needs of older adults? You can through location...
Ep. 39: Finding “hot” prospects through social
Utilizing the various targeting options on social media is a very effective option to find “hot” prospects. Demographics, location and lifestyle are some of those options to find prospects who are interested in senior...
SSDM Wins Two Interactive Marketing Awards Including Best Small Interactive Marketing Agency
Troy, Mich — March 19, 2019 — SSDM, a nationally recognized digital marketing agency, has won two out of the three awards for which it was shortlisted in the annual Interactive Marketing Awards (IMA) competition. This is the second year in a row that SSDM...
Ep. 38: Finding “hot” prospects through search
Finding the right prospects is as important as ever and targeting those prospects by demographic and user location is no longer enough. Marketers have to cater to potential customers in all different phases of the funnel. With that being said, there is no better way...
