Resources

EP19: “Adwords doesn’t work”… Well, Not Exactly.

Many people have tried using a Google Adwords campaign in the past and they haven’t had the success they were hoping for. So that means they don’t work, right? Well, no. Here’s a different perspective you might want to consider. Contact Us   Call Us +1 313 307...

Attribution, Tracking & Insights

There are tools available in Adwords, Analytics and now Google Attribution, as well as third-party tools, that provide more flexibility and insights than ever. But that doesn’t mean attribution has become easier, or is even “solved” for most...

Don’t Set It and Forget It: AdWords Account Management

I would first like to say, it is always our recommendation to have a professional manage your account regularly, whether that’s an in-house person or an agency. Over the years, I’ve heard a lot of clients ask if we can just setup a Google AdWords account and just let...