Senior Living Marketing
Marketing for senior living is about more than filling vacancies—it’s about guiding families through one of life’s most important decisions. With deep expertise in the industry, we help communities connect with the right audience, build trust, and grow sustainably through strategic, empathetic marketing.
Ep. 41: Determine your Marketing Budget
One of the most frequently asked questions we get is how much should companies spend on marketing. However, there are a variety of ways to determine budget. To start, you have to pose the question, what does it cost me to be at less than full capacity? Tune in below...
Ep. 40: Finding “hot” prospects through location marketing
Would you like to find prospects who have toured your local competition or potential employees that are already committed to serving the needs of older adults? You can through location...
Ep. 39: Finding “hot” prospects through social
Utilizing the various targeting options on social media is a very effective option to find “hot” prospects. Demographics, location and lifestyle are some of those options to find prospects who are interested in senior...
Ep. 38: Finding “hot” prospects through search
Finding the right prospects is as important as ever and targeting those prospects by demographic and user location is no longer enough. Marketers have to cater to potential customers in all different phases of the funnel. With that being said, there is no better way...
Ep. 37: Not everyone is your prospect
Find prospects interested in you While it’s never something one would like to hear, it’s hard to accept that not everyone is your prospect. Yes, you can surely find people in your target demographic and ideal location but pinpointing audiences that are interested...
Garry Cole of SSDM Presents Senior Living Marketing Strategies
TROY, Mich. — Garry Cole, VP of Client Solutions at SSDM (formerly SS Digital Media) was part of a group of senior-living experts who presented various education sessions at the HCAM/MCAL Spring Leadership Conference, March 4 & 5 at the Motor City Casino in...
Ep. 36: Referrals – Recap and Go
Two Minute Tuesday As we’ve discussed over the previous four videos, referrals may be the single most important source of qualified leads in the Senior Industry. This video is the last in the series and provides a two-minute recap of key steps to formulate your...
Ep. 35: Getting referrals in the Digital Age
Referrals through digital platforms may be your new number one lead source. Now that “traditional” referrals are getting more difficult to come by, this could be your chance to capitalize on this source of leads. Tune into the video below to find out...
Ep. 34: How to get more referrals from Healthcare Partners
Healthcare Partners are the Holy Grail of referrals. However, receiving referrals from Healthcare Partners are becoming more difficult to get. Take a moment to learn how you can increase these types of referrals by playing their...
Ep. 33: Referrals – What’s in it for them?
The third part of this video series focuses on why people make referrals. What is in it for them? Knowing the motivation is important for your success. Tune in to this episode of Two Minute Tuesday to learn...
