Senior Living Marketing
Marketing for senior living is about more than filling vacancies—it’s about guiding families through one of life’s most important decisions. With deep expertise in the industry, we help communities connect with the right audience, build trust, and grow sustainably through strategic, empathetic marketing.
Decrease Dependency on Paid Referrals
Let’s address the $10,000 elephant in the room. If you’ve worked in senior housing, it’s likely that you’ve paid hefty referral fees to third-party services like A Place for Mom. These companies fill units for you, but at what cost? And more importantly, who owns that...
PPC Isn’t the Problem—Your Strategy Is. Here’s How to Fix It
Pay-per-click (PPC) advertising can be an effective way to reach your target audience and generate leads, but many B2B companies waste thousands of dollars without seeing meaningful conversions. Poor targeting, weak landing pages, and inefficient bidding strategies...
Wasted Clicks, Lost Move-Ins: How to Fix Your Senior Living PPC Strategy
Pay-per-click (PPC) advertising is one of the fastest ways to reach families searching for senior living options, but if not managed properly, it can quickly drain your budget without delivering meaningful results. Many senior living communities spend thousands on...
The SEO Playbook for Senior Living: How to Get Found & Drive More Inquiries
Ranking on the first page of Google is critical for generating leads, as 75% of searchers never go past the first page. If your senior living website isn’t appearing in search results, you’re missing out on high-quality prospects. A strong SEO strategy helps your...
Senior Living Email Sequences That Turn Inquiries into Move-Ins
75% of senior living leads are not ready to move in right away. Without lead nurturing, these prospects go cold and choose another community. The solution? A well-planned email sequence that: Educates families about their options. Keeps your community top-of-mind...
The Senior Living Lead Generation Playbook: What Works (And What Doesn’t)
Lead generation for senior living is a long game—one that requires precision, patience, and the right marketing mix. Unlike impulse purchases, choosing a senior living community is a high-stakes, emotional decision that involves families, finances, and , very often,...
The 6 Biggest Marketing Mistakes Senior Living Communities Make (And How to Fix Them)
Over 60% of senior living communities report that their marketing isn’t delivering the results they need. Many of them waste thousands on ineffective strategies without understanding what’s going wrong. The good news? Most marketing mistakes are fixable—if you know...
Does Your Senior Living Website Have These 5 Lead-Generating Features?
A well-optimized website can significantly impact the number of inquiries a senior living community receives. In fact, a website that effectively engages visitors and provides essential information can double inquiry rates. However, many senior living websites fail to...
How to Create Social Media Graphics That Engage Seniors + Their Families
Social media is a powerful tool for engaging families and prospects, but not all content captures attention equally. Posts that include images receive 2.3 times more engagement than text-only updates. If your social media graphics look outdated or uninspiring,...
Why Video Marketing is a Must-Have for Senior Living Communities
Video content is one of the most powerful tools in digital marketing, with engagement levels 12x higher than text and images combined. Senior living communities that fail to integrate video into their marketing strategy risk losing engagement, trust, and potential...
