SEO + Paid Search
Being found online requires more than just good content—it demands a strategic approach to search. Whether it’s organic SEO or paid search campaigns, we break down the latest trends and best practices to help you rank higher, drive qualified traffic, and generate better results.
You can’t do it alone – create integrated partnerships
Small business success is a marketing mixed bag Small business owners are the backbone of the business community, but sometimes it seems that they are having their backs broken by the crush of the digital age. So many long-standing businesses have always done things...
Stop Googling your business
Trust us, we completely understand the appeal and temptation of Googling your business, especially when you begin to question the performance of your paid campaigns. But we must advise, this is a bad idea. Not only will your impression count against the metrics of...
EP19: “Adwords doesn’t work”… Well, Not Exactly.
Many people have tried using a Google Adwords campaign in the past and they haven’t had the success they were hoping for. So that means they don’t work, right? Well, no. Here’s a different perspective you might want to consider. Contact Us Call Us +1 313 307...
EP18: 10 Ways to improve your SEO
You gotta be found. Here’s how to improve your chances. Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us Join Us We’re Hiring! It ain’t easy,but it’s worth it Let’s Talk About...
Blogs ≠ SEO
When looking for a digital marketing agency or partner, it is absolutely crucial to know what you’re getting before signing that dotted line. This means knowing exactly what your contract entails as well as what results you can expect. While this may seem obvious,...
Attribution, Tracking & Insights
There are tools available in Adwords, Analytics and now Google Attribution, as well as third-party tools, that provide more flexibility and insights than ever. But that doesn’t mean attribution has become easier, or is even “solved” for most...
SSDM is a Finalist for Three U.S. Search Awards
We are ecstatic. When we first heard we were named as finalists in three categories for the U.S. Search Awards 2017, we were beside ourselves. The U.S. Search Awards annually showcases the best and brightest in the search marketing industry and to named a finalist in...
Figuring Out Visitor Value: What’s Your Web Traffic Worth?
“Why should I care about my visitor value?” Let’s be honest, did this question run through your head when you read the title of this blog? If it did, don’t worry. You’re not alone. Many companies and brands do not understand the true importance of calculating their...
SMX West Digest
Absolutely worth every dime. What I found most surprising is the size of this industry is still very small. I’d say about 30 percent represented an organization that wanted to learn more about digital marketing and 70 percent were representing an agency. I can...
Don’t Set It and Forget It: AdWords Account Management
I would first like to say, it is always our recommendation to have a professional manage your account regularly, whether that’s an in-house person or an agency. Over the years, I’ve heard a lot of clients ask if we can just setup a Google AdWords account and just let...
