SEO + Paid Search
Being found online requires more than just good content—it demands a strategic approach to search. Whether it’s organic SEO or paid search campaigns, we break down the latest trends and best practices to help you rank higher, drive qualified traffic, and generate better results.
Blogs ≠ SEO
When looking for a digital marketing agency or partner, it is absolutely crucial to know what you’re getting before signing that dotted line. This means knowing exactly what your contract entails as well as what results you can expect. While this may seem obvious,...
Attribution, Tracking & Insights
There are tools available in Adwords, Analytics and now Google Attribution, as well as third-party tools, that provide more flexibility and insights than ever. But that doesn’t mean attribution has become easier, or is even “solved” for most...
SSDM is a Finalist for Three U.S. Search Awards
We are ecstatic. When we first heard we were named as finalists in three categories for the U.S. Search Awards 2017, we were beside ourselves. The U.S. Search Awards annually showcases the best and brightest in the search marketing industry and to named a finalist in...
Figuring Out Visitor Value: What’s Your Web Traffic Worth?
“Why should I care about my visitor value?” Let’s be honest, did this question run through your head when you read the title of this blog? If it did, don’t worry. You’re not alone. Many companies and brands do not understand the true importance of calculating their...
SMX West Digest
Absolutely worth every dime. What I found most surprising is the size of this industry is still very small. I’d say about 30 percent represented an organization that wanted to learn more about digital marketing and 70 percent were representing an agency. I can...
Don’t Set It and Forget It: AdWords Account Management
I would first like to say, it is always our recommendation to have a professional manage your account regularly, whether that’s an in-house person or an agency. Over the years, I’ve heard a lot of clients ask if we can just setup a Google AdWords account and just let...
Google Removes Right Side Ads
Google made a BIG change that impacts how advertisements appear on search results pages. Google will no longer serve text ads on the right side of organic results, with an exception! Google rolled out a HUGE change to remove ads on the right side of search results. In...
Everything you need to know about writing a business blog post
Business blogs are essentially a standard practice in today’s consumer environment. While they can be a nice touchpoint for your target audience, blog posts are also an opportunity for your company to be found more easily on the internet. A business blog post is an...
The Art of Getting Clicks
After hours of slaving away creating the wittiest and most well-researched blog post EVER, it can be disheartening to discover that all of your hard work resulted in a whopping total of one or two clicks. You could write the most clever, interesting and entertaining...
How Not to SEO
It’s not surprising that many websites are currently following SEO practices that are out of date, considering how fast Google changes its protocols on the matter. What is surprising is how long it takes for so many websites to change their SEO management in order to...
