Stop Googling your business
Trust us, we completely understand the appeal and temptation of Googling your business, especially when you begin to question the performance of your paid campaigns. But we must advise, this is a bad idea. Not only will your impression count against the metrics of...
SSDM’s Road To Digital Summit Detroit
As an integrated agency with a heavy hand in the digital space, the upcoming Digital Summit Detroit has been a highly anticipated conference for the SSDM team. With the topic of digital marketing being so vitally important to many businesses in our region, it’s no...
B2B Marketing – Ditching The Marketing & Sales Silos
Whether you’re trying to put on a webinar, working on a lead generation campaign or updating your sales processes, connecting your marketing and sales teams is non-negotiable with the new generation of B2B decision makers. Creating The Next Generation of Buyer...
The Customer Journey: Then and Now
The consumer voice has undergone monumental shifts over the past few decades, and most businesses aren’t following suit. To understand what the customer journey looks like today, we need to take a look at what it looked like in the past. Here’s a look at how the...
Global Marketing & Ecommerce: Top Things to Consider
As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses – regardless of size – to have a global online presence. Taking a one-size-fits-all approach won’t cut it. Frederic Schaub, Partner at...
Why You Should Be Careful When Siloing Your Marketing Services
Want email marketing? Go to an email marketing expert, of course. What about search ads? A successful search marketing agency is the obvious choice. Social media? An organization that specializes in all things social is clearly right decision. Except, it isn’t always...SMX West Digest
Absolutely worth every dime. What I found most surprising is the size of this industry is still very small. I’d say about 30 percent represented an organization that wanted to learn more about digital marketing and 70 percent were representing an agency. I can...LATEST
