Analytics + Performance
Data without direction is just noise. In today’s digital landscape, understanding your marketing performance is the key to making smarter decisions and driving real results. From tracking key metrics to uncovering hidden insights, we break down how to measure, analyze, and optimize your marketing efforts for maximum impact. Let’s turn data into growth.
The Easiest, Most Affordable Way to Capitalize on the Prospect Data You Already Have
When prospects visit your website, they leave behind valuable data that can be used to optimize your marketing and lead nurturing efforts. One of the simplest and most affordable ways to capture and capitalize on this information is by using cookies (with the...
Higher Time on Your Site a Win? No! Here’s Why
In most industries, website metrics such as time on site are viewed as indicators of success. The longer visitors stay on your website, the higher the assumption that they’re engaging with your content, which often translates into positive user experience (UX) and...
What Does Population Have to Do With Senior Living Occupancy?
When it comes to maintaining and increasing occupancy in senior living communities, population demographics play a crucial role. Understanding the aging population in the geographic areas your communities serve can help align your lead generation and occupancy goals...
What does digital marketing success look like?
So much work goes into a digital marketing initiative. It involves every team – research and data; analysis and strategy; media planning, creative and execution. So, when all is said and done, how do you know if it’s successful? The success yardstick A positive...
Demand gen does not equal lead gen: here’s the difference
It helps to know the end-goal. Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.” Aligning expectations From an agency standpoint,...
EP30: What to measure and how
Metrics are so important. They are your scorecard for past performance and insight into future success. See what should you be measuring and how. This Two Minute Tuesday discusses the most critical metrics and how you can best utilize them to help you be more...
Stop Googling your business
Trust us, we completely understand the appeal and temptation of Googling your business, especially when you begin to question the performance of your paid campaigns. But we must advise, this is a bad idea. Not only will your impression count against the metrics of...
EP19: “Adwords doesn’t work”… Well, Not Exactly.
Many people have tried using a Google Adwords campaign in the past and they haven’t had the success they were hoping for. So that means they don’t work, right? Well, no. Here’s a different perspective you might want to consider. Contact Us Call Us +1 313 307...
Defining The Customer Journey
What is the Customer Journey? With so many ways to reach a customer, the obvious question at the end of the day is: which of my marketing channels, messages and creative swayed that sale? The answer is – all of them. And that’s why mapping the customer journey...
Attribution, Tracking & Insights
There are tools available in Adwords, Analytics and now Google Attribution, as well as third-party tools, that provide more flexibility and insights than ever. But that doesn’t mean attribution has become easier, or is even “solved” for most...
