Advertising + Media

In today’s fast-moving digital world, effective advertising is about more than just impressions—it’s about impact. We craft media strategies that reach the right audience, at the right time, with the right message. From programmatic advertising to traditional media buys, our insights help brands maximize ROI and stay ahead in a competitive landscape.

SSDM is a finalist for the 2018 Adcraft D Show

TROY, Mich. – Upon its first submission of work for consideration, SS Digital Media (SSDM) has been chosen as a finalist for The D Show, the annual awards event for the Adcraft Club of Detroit. The community relations campaign SSDM designed and executed for...

EP19: “Adwords doesn’t work”… Well, Not Exactly.

Many people have tried using a Google Adwords campaign in the past and they haven’t had the success they were hoping for. So that means they don’t work, right? Well, no. Here’s a different perspective you might want to consider. Contact Us   Call Us +1 313 307...

E-Commerce: The Difference Between Driving Traffic and Driving Conversions

Have you ever wondered why your advertising tactics haven’t been driving the expected number of conversions? The answer is, you may be choosing the wrong ad types. Learn the difference between advertising for traffic and advertising for conversions in this Forbes...

Don’t Set It and Forget It: AdWords Account Management

I would first like to say, it is always our recommendation to have a professional manage your account regularly, whether that’s an in-house person or an agency. Over the years, I’ve heard a lot of clients ask if we can just setup a Google AdWords account and just let...

Google Removes Right Side Ads

Google made a BIG change that impacts how advertisements appear on search results pages. Google will no longer serve text ads on the right side of organic results, with an exception! Google rolled out a HUGE change to remove ads on the right side of search results. In...