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What does digital marketing success look like?
So much work goes into a digital marketing initiative. It involves every team - research and data; analysis and strategy; media planning, creative and execution. So, when all is said and done, how do you know if it’s successful? The success yardstick A...
SSDM and roundtable6 Form an Alliance for Client Success
Sharing space and supporting each other’s skills, SSDM has welcomed roundtable6 to 850 Stephenson Highway in Troy, enabling both agencies to bring more customized solutions to a wider range of clients. A meeting of the minds During SSDM’s 12 years in...
All systems go
When I interviewed for the job at SSDM, the idea of running an office with a dozen or so people seemed to be so much easier than running eight high-traffic hair salons in four different states. Right? Well, only slightly 🙂 How does your garden grow? It...
Impacting Animals’ Lives
SSDM is delighted to share its latest award win - this time, for a social media strategy to restore the reputation of a local animal shelter. Waging social media war SSDM was first introduced to the Humane Society of Macomb (HSM) several years ago, when...
SSDM Named One of Crain’s Coolest Places to Work
SSDM is extremely proud to add “Cool Place” to its long list of accolades for excellence in digital marketing. SSDM is a cool place to work! In our first attempt to submit for the coveted distinction, SSDM earned the right to be called one of Crain’s 2020...
How to Increase Engagement at Your Next Virtual Event
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or industry summit gone virtual? Are those personalized experiences gone too? Well, yes and no. Till we meet again Just like most of you, we...
Marketing resource management: four key elements to consider
Doing more with less is a strategy that wins every time. How can you do it all without actually doing it all? What’s the best way to evaluate your options and determine the optimal solution for your current situation?
Why is the CMO position a short-term gig?
"Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference." Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
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